Associate Director, Conferences Program Management

This critical position is responsible for developing the content programs and experiences of several Gartner conferences as well as overall management of those events.

The Associate Program Director owns the conference(s) assigned and is tasked with 2 main missions:

• Develop the event strategy and orchestrate cross-functional team collaboration to drive growth profitability and customer retention.
• Create the most compelling attendee-driven conference agenda based on market needs and requirements in close partnership with Gartner Research chair.

To achieve desired results Associate Program Director collaborates with various stakeholders including:

• Gartner Research and Gartner Consulting
• Audience Acquisition / Marketing
• Sponsorship Sales
• Conference Operations / Logistics
• Research Marketing and Sales

Specifically the Associate Program Director:

• Creates client-focused programs that will deliver the highest results
• Identifies and secures guest speakers: keynote panelists case studies
• Drives primary and secondary market research to understand client issues and behaviors
• Identifies target audience and defines positioning for assigned conferences
• Working in partnership with Exhibitor Products team identifies and defines sponsorship opportunities for his or her events
• Identifies and evaluates competitive events including attending competitive events
• Creates the conference or portfolio strategy in collaboration with other global colleagues & stakeholders
• Evangelizes and promotes assigned conferences to internal and external constituents
• Innovates conference experiences content and formats
• Works closely with Events Marketing to create compelling messaging and campaigns to drive growth and increase retention as well as assist in the development of partnerships with associations user groups and media sources
• Collaborates with Events Sales to identify prospective exhibitors articulate the value proposition and accelerate sales growth and retention
• Collaborates with Event Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way

Qualifications:

• Bachelors Degree; MBA preferred
• 7-10 years experience in conference management content-rich program planning or conference content strategy development and creation
• Experience with large complex multi-day/multi-track conference programs preferred
• Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation agenda development speaker management etc.
• Experience in driving or supporting audience and sponsorship acquisition
• Proven track record creating and executing strategy and identifying untapped market and growth opportunities
• Demonstrated ability to work in a highly collaborative matrix environment with strong stakeholder management skills.
• Excellent written and oral communication and ability to influence
• Global / multinational event experience strongly preferred
• Good multi-project management prioritization time management capacity
• IT / tech sector familiarity or interest a plus
• Ability to accommodate moderate travel including international
• Ability to engage effectively with C-level executives

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