Director of Email

Director of Email Marketing

Location: Ft. Lauderdale FLA
Department: Marketing
Reports To: CMO

Position Overview

Blue Compass RV is seeking a highly analytical and technically skilled Director of Email Marketing to lead the strategy execution and optimization of our email and lifecycle marketing programs. This role will own the development of customer journeys automated triggers and campaign deployment for a large multi-location RV dealer group.

The ideal candidate combines deep hands-on experience with marketing technology data infrastructure and performance optimization. You will collaborate closely with internal marketing IT teams and external agency partners to continuously refine and scale a best-in-class email program.

Key Responsibilities

Strategy & Lifecycle Development

• Grow and enrich customer database to maximize deliverability engagement and conversion.
• Design implement and refine end-to-end customer journeys across the lifecycle including lead nurture purchase post purchase and re-engagement
• Build and optimize automated trigger-based campaigns (behavioral transactional and event-driven across a variety of business lines)
• Develop and maintain a comprehensive email marketing roadmap aligned with business goals
• Establish and maintain visual reporting on email/campaign health aligned to broader marketing goals/targets for the email channel.

Campaign Execution & Calendar Management

• Own the email deployment calendar across multiple locations and business units
• Coordinate campaign planning segmentation and scheduling to ensure timely and accurate execution
• Partner with corporate team regional leaders and store operators to align messaging and promotions
• Deep understanding of Sales CRM process to ensure messaging is harmonized across platforms

Testing & Optimization

• Lead A/B and multivariate testing strategies to improve engagement lead conversion and revenue
• Establish testing frameworks and continuously iterate based on performance insights
• Analyze campaign results and provide actionable recommendations

Data Analytics & Technology

• Leverage BI tools and reporting frameworks to track KPIs and measure campaign effectiveness
• Work with customer data platforms and data pipelines (e.g. Databricks RudderStack) to ensure data accuracy and usability
• Define and manage tagging strategies to support segmentation personalization and reporting
• Maintain deep expertise in ESP platforms particularly Braze

Cross-Functional Collaboration

• Partner with IT and data engineering teams to support integrations data flows and system enhancements
• Manage relationships with external agencies and vendors to support campaign execution and innovation
• Collaborate with internal marketing teams to align email with broader digital and brand strategies

Performance & Governance

• Establish and monitor key performance indicators (KPIs) for email marketing success
• Ensure compliance with email regulations and best practices (CAN-SPAM GDPR where applicable)
• Continuously improve processes workflows and operational efficiency

Qualifications

• 7 years of hands-on experience in email marketing lifecycle marketing or CRM marketing
• Proven experience managing complex multi-segment email programs at scale
• Deep expertise with Braze or similar enterprise ESP platforms
• Strong technical background in data systems including experience with tools such as Databricks RudderStack or similar CDPs/data warehouses
• Advanced knowledge of tagging segmentation and personalization strategies
• Demonstrated experience with A/B testing experimentation frameworks and performance optimization
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working with BI/reporting tools (e.g. Tableau Power BI etc.)
• Ability to collaborate effectively with technical (IT/data) and non-technical stakeholders
• Experience managing or working closely with external agencies

Preferred Qualifications

• Experience in multi-location retail automotive marine or RV industries
• Familiarity with SMS push notifications and omnichannel lifecycle marketing
• Knowledge of data privacy and compliance frameworks

Key Competencies

• Highly analytical and data-driven mindset
• Strong technical aptitude and systems thinking
• Detail-oriented with excellent organizational skills
• Strategic thinker with hands-on execution ability
• Effective communicator and cross-functional collaborator