Brand Strategy Consultant

Vanguards Global Brand team is responsible for defining and telling Vanguards story in ways that set us apart create meaningful emotional connections and drive action across the business. Were currently looking for a Brand Strategy Consultant to join the Global Brand Strategy and Insights team.

As part of this team Brand Strategy Consulting partners closely with marketing and business leaders to translate enterprise brand strategy into focused messaging compelling experiences and creative inspiration across Vanguard. This person will serve as a strategic partner to our Financial Advisor Services (FAS) and Enterprise Client Group (ECG) teams working with leaders and crew to shape positioning messaging and campaigns; translate insight into action; and extend Vanguards brand strategy in ways that drive differentiation and results.

The ideal candidate brings strong strategic thinking and deep curiosity about audiences competitors and the market. They collaborate closely with senior stakeholders across the business building trust while translating insight into ideas.

Core Responsibilities

• Serve as a trusted brand strategy advisor to senior leaders across our financial advisor and enterprise client organizations helping teams solve complex business challenges by connecting enterprise brand strategy audience insight and marketing execution in ways that drive results.

• Stays current on market trends and the competitive landscape as they relate to brand and marketing strategy bringing perspective that helps partners spot opportunities and stay ahead in the marketplace.

• Translate research and competitive intelligence into action distilling complexity into clear implications that help partners make better decisions.

• Partner with marketing communications and business teams to shape marketing strategy positioning messaging and go-to-market efforts

• Collaborate with partners on enterprise and divisional campaigns ensuring work is insightdriven creatively inspiring and consistent with Vanguards brand while remaining relevant to specific audiences and business priorities.

• Build strong trusted relationships with senior stakeholders providing clear perspective proactive engagement and thoughtful communication that informs key decisions and drives alignment across partners.

• Develop and deliver formal and informal training tools and frameworks that build acumen and capabilities across teams.

• Proactively identifies manages and mitigates risks on marketing activities. Communicates solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate.

• Build strong trusted relationships with senior stakeholders providing clear perspective proactive engagement and thoughtful communication that informs key decisions and drives alignment across partners.

Qualifications

• Minimum eight years of related experience ideally in brand strategy marketing advertising or consulting.

• Proven experience consulting with senior leaders and navigating complex matrixed organizations.

• Demonstrates an entrepreneurial mindset with a strong sense of ownership proactivity and comfort navigating ambiguity.

• Handson experience in business brand consumer or audience analysis.

• Strong communication skills including the ability to distill complexity into concise actionable narratives.

• Strong project management and collaboration skills.

• Undergraduate degree in marketing communications or equivalent experience required; graduate degree preferred.

• Familiarity with financial services advisors or intermediaries is a plus but not required.

Special Factors

Sponsorship

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.