Lead Business Analyst

About Us

Bauer Media Outdoor a leader in the advertising world operates across 12 European markets and reaches millions of people every day through our outdoor media network.

Technology is central to how we evolve the industry. Our mission is simple.

Create tech that makes a difference. Empower teams. Delight customers. Shape the media world of tomorrow.

We are building modern data platforms and data products that help the business make better decisions move faster and unlock new opportunities. To support this journey we are looking for a Lead Business Analyst to help connect business understanding with high quality data delivery.

About the Role

We are looking for a Lead Business Analyst to drive structured business discovery across our data and analytics initiatives.

This role sits within our BI and Data function and works closely with Data Engineering teams Engineering Managers and business stakeholders across multiple domains.

The focus of the role is not simply gathering requirements. It is about improving how the organisation understands problems defines data needs and turns business questions into high quality analytical outcomes.

You will lead discovery activities help shape data requirements and coach teams to develop stronger discovery and business understanding skills over time.

Success in this role is measured by how effectively teams understand the business problems they are solving and how confidently the organisation can rely on its data products.

What Success Looks Like

• Leading discovery sessions that clarify business objectives decision context and key metrics
• Turning business needs into clear analytical problem statements and well structured data user stories
• Improving the quality and clarity of data requirements across delivery teams
• Coaching engineers and analysts to engage directly with business stakeholders and ask better questions
• Helping establish lightweight standards for discovery data stories and business metrics
• Identifying patterns and insights across discovery work that inform product direction and data strategy
• Supporting the growth of discovery capability across multiple business areas

What Youll Be Doing

Lead Business Discovery

• Facilitate discovery workshops with stakeholders and delivery teams
• Elicit and clarify business objectives KPIs definitions risks and constraints
• Ensure engineers and analysts participate directly in discovery wherever possible

Shape Data Requirements

• Translate discovery outcomes into structured analytical problem statements
• Write and model high quality data user stories and acceptance criteria
• Help teams define requirements that prioritise correctness usability and business value

Enable Delivery Teams

• Coach engineers and analysts in effective discovery techniques
• Help teams ask stronger business questions and interpret requirements
• Support Engineering Managers in embedding discovery practices into their ways of working

Improve Ways of Working

• Define lightweight standards for discovery outputs user stories and business glossaries
• Encourage consistent practices across teams while allowing flexibility across domains

Identify Cross Domain Insights

• Spot common themes risks and opportunities emerging from discovery activities
• Provide insights that help inform BI roadmap planning and strategic decision making

Skills and Experience

Essential

• Experience working as a Business Analyst within data analytics or BI environments
• Strong understanding of data delivery analytics workflows and data driven products
• Proven experience facilitating discovery sessions and navigating ambiguous problem spaces
• Excellent stakeholder engagement and communication skills
• Ability to influence teams and stakeholders without formal authority

Desirable

• Experience working directly with Data Engineering teams
• Exposure to modern data platforms and analytical ecosystems
• Experience improving delivery practices or contributing to capability uplift
• Comfortable operating across multiple business domains

Whats In It For You

Out-of-home Advertising is a well-established medium undergoing a digital revolution and one we believe we are uniquely positioned to capture.

You will be at the forefront of this journey working with your peers to lead the way.

As part of this you will get to grow and learn by working with the latest tech joining with innovate partners and working with great colleagues on a day-to-day basis.

The package includes:

• Hybrid working model with regular office presence
• 25 days annual leave
• Company pension contribution up to 8 percent
• Healthcare cash plan
• Life insurance and income protection
• Cycle to work scheme
• Enhanced maternity and paternity leave

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect regardless of their race gender age ethnicity background sexual orientation disability or any other differences. We work hard to foster an inclusive environment a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If youre interested in joining us to shape the future of out-of-home media wed love to hear from you.

If you need this job in any other format please reach out to

Required Experience:

IC