Senior Business Analyst

Our mission is to create tech that makes a difference empowers teams delights customers and shapes the media world of tomorrow

Were one of the leading media advertising companies with over 33000 advertising sites across the UK and EU.

As part of the global Bauer Media Group were committed to being both a platform for brands and a platform for good. From Netflix Disney The National Lottery Heineken and many more we advertise for some of the best brands which reach millions of people every day! We dont just sell space we deliver impact for our clients and value for the communities we serve.

London - 2 days a week Salary for this role is dependant on your experience youll also receive bonus benefits

About The Role

We are looking for a Lead Business Analyst to drive structured business discovery across our data and analytics initiatives.

This role sits within our BI and Data function and works closely with Data Engineering teams Engineering Managers and business stakeholders across multiple domains.

The focus of the role is not simply gathering requirements. It is about improving how the organisation understands problems defines data needs and turns business questions into high quality analytical outcomes.

You will lead discovery activities help shape data requirements and coach teams to develop stronger discovery and business understanding skills over time.

What youll be doing

- Lead stakeholder workshops to elicit business objectives KPIs and risks; ensure direct collaboration between business units and technical delivery teams.

- Translate complex business needs into structured analytical problem statements high-quality user stories and rigorous acceptance criteria.

- Coach engineers and analysts in discovery techniques and critical thinking to improve the quality of requirements and business questioning.

- Define and embed lightweight standards for discovery outputs glossaries and documentation to ensure consistency across domains.

- Identify emerging trends and risks across discovery activities to inform the BI roadmap and drive strategic decision-making.

What youll bring to the team

- Proven experience as a Business Analyst within Data BI or Analytics environments with a deep understanding of data-driven product lifecycles.

- Expert at leading discovery sessions and navigating complex ill-defined problem spaces.

- Exceptional communication skills with the ability to influence cross-functional teams and stakeholders without formal authority.

- Experience partnering with Data Engineering teams within modern analytical ecosystems.

- Track record of improving delivery practices defining standards or coaching teams.

- Ability to operate effectively across diverse business functions and domains.

Whats In It For You

25 paid holidays including bank holidays

Company Pension Scheme paid up to 8%

Healthcare Cash Plan

Life Insurance and group income protection scheme

Cycle to work scheme

Enhanced Maternity & Paternity Cover

We believe in fairness and as an equal opportunities employer we work hard to foster an inclusive environment a place where you can truly be yourself and be treated fairly. Were interested in what you can do not just what youve done. Even if you dont meet every requirement listed wed still love to hear from you!

If you need this job description in another format or need any adjustments for your application/interview process please let us know at

Required Experience:

Senior IC