Brand Director (fixed-term contract)

Take stewardship of one of the worlds most popular brands inspiring millions of children families and adults to play have fun and learnwithour excitingnoveland relevant products!

This Brand Director position willbe responsible forbringing the LEGO stories & experiences to life inthe EUC BU /DACH (GermanyAustriaand Switzerland) to deliver on our vision for the future!

Please note:This position will be based in our Sales office inGrasbrunnand willoperateon a hybrid working model with 3 days in the office and 2daysremote.

This is a fixed-term contract until September 2027. Relocation support is not offered for this role.

Core Responsibilities

People leadership

• Actively develop the Brand Management team and support all individuals on their growth learning and development journey creating a culture of trust candor caring fun and collaboration

• Be a constructive and proactive member of the Marketing Leadership Team (MLT) shaping and building a high performance cross-functional and agile culture within the EUCorganisation rooted in the LEGO Leadership Playground values (Bravery Curiosity Focus)

• Deliveron the HR core processes (People DialoguePerformance RatingBonus)

Brand Management EUC (DACH Germany Austria Switzerland)

• Establish lead support & coach self-organisingteams to develop the EUC go-to-market strategy and deliver the local BU (Austria Germany Switzerland) marketing communication & execution plans for the respective audiences (consumers & shoppers)

• Drive the marketing innovation agenda - step change digital experientialperformanceand data-insight driven marketing as well as a test & learn approach

• Drive efficiency effectiveness & impact in the execution of local marketing plans and closely align with sales operations demand planning teamspartnersand agencies to deliver results

• Secure strong media social mediaeventand engagement plans

• Collaborate across the marketing team as part of the MLT and co-shape regional go to market Integrated Commercial Planning Drive Period Seasonal Occasional Passion point driven and launch plans and toolboxes through ongoing exchange sharing of insights andafter actionreviews (AARs)

• Foster strong internal relationship with the regional teams to champion global direction and share/adopt standard methodologies

• Develop and use both the LEGO Ecosystem an OESP (owned earned shared paid) approach & select partnerships to augment local impact developing and delivering integrated joint business plans

Business leadership

• Full P&L accountability for your audiences brands tentpoles and launches

• Take ownership and drive the LEGO market share performance as well as the short-term (17 week) planning assumptions

• Oversee budget management of audience marketing budgets

• Represent business performance at the weeklyBusiness Performance Reviewand monthly S&OP meetings providing insights and taking corrective actions

• Collaborate closely with counterparts in Sales and Operations to take fast decisions onbusiness-criticaltopics

• Ensure team are focused on delivering the EUC business strategy and Marketing must win Team Objectives through regular review of priorities and Marketing Teamobjectivesand key results

• Be a valuable member of decision forums such asBusiness Performance Review S&OP etc. providing a marketing & audience perspective to business decisions helping to drive the overall EUC business