Associate Marketing Manager, Portfolio Growth

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

Associate Marketing Manager Portfolio Growth

Role Summary

We are seeking a highly experienced and results-driven Associate Marketing Manager to drive key portfolio marketing initiatives and support growth in priority subject areas from China. This role will focus on interdisciplinary journal portfolios.

You will develop and implement marketing plans that drive article submissions brand awareness and author engagement. You will analyze the China researcher and author market to refine audience segmentation design effective marketing campaigns across multiple channels and collaborate with internal and external stakeholders to achieve shared goals. This role also requires staying updated on industry trends and using data-driven insights to continuously optimize marketing effectiveness.

Key Responsibilities

• Marketing Plan Development
  Work with the team leader to develop marketing plans for key journal portfolios fully aligned with China Research business goals. Define clear strategy objectives target audiences tactics and measurable KPIs related to article submissions publications and OA revenue.
• Budget Management
  Allocate and manage the marketing budget for campaigns under your oversight. Monitor expenses track ROI and make adjustments as needed to optimize budget utilization.
• Author Event Delivery
  Develop and execute author event plans (virtual and hybrid) to drive author engagement key institution engagement brand awareness and OA impact. Events will contribute to researcher contact acquisition marketing-influenced submissions OA revenue and journal brand visibility.
• Social Media Management
  Manage subject-focused WeChat accounts to drive visibility brand impact traffic and conversions for key portfolios. Develop channel strategy and engagement plans; create localize and schedule high-quality content; monitor performance and trends; manage community interactions; build and operate owned social communities (e.g. discipline-specific WeChat groups); and plan follower growth campaigns.
• Digital Campaign Delivery
  Plan and execute precision digital campaigns targeting different author segments via email search engines and third-party platforms. Create and deliver targeted content to drive submissions web traffic and OA revenue.
• Global Collaboration
  Work closely with global key stakeholders to support China initiatives ensuring results align with shared goals and business objectives. Establish workflows and communication mechanisms share best practices and initiative plans regularly and implement joint projects to meet predetermined targets.
• Marketing Analytics & Reporting
  Monitor track and analyze marketing campaign performance using relevant tools and metrics. Provide reports presentations and insights on key programs to ensure approaches are optimized and results continuously improve.

Selection Criteria

Essential

• Masters degree (STEM preferred).
• 25 years of experience in the publishing industry or marketing.
• Solid understanding of marketing principles including digital marketing content marketing social media marketing event marketing and branding.
• Demonstrated experience in managing successful marketing campaigns across various channels.
• Proficiency in using marketing tools and platforms such as social media management tools email marketing software and content management systems.
• Exceptional written and verbal communication skills with the ability to craft persuasive marketing content and deliver effective presentations.
• Strong analytical and problem-solving abilities with a data-driven mindset.

Desirable

• Overseas study background.
• Proficiency in market research and data analysis techniques.
• Experience using marketing analytics tools and platforms.

Required Skills & Characteristics

• Excellent English communication skills with key stakeholders.
• Ability to work within cross-functional global and local teams.
• Excellent presentation skills.
• Proactive and results-driven.
• Strong logical thinking ability.
• Insight into the researcher market.
• Innovative and willing to explore new marketing tactics.
• Good patience to hear voices from colleagues and pain points from customers (desirable).
• Experience leading and managing local and global joint projects (desirable).

Core Competencies

• Customer Focus:Gains insight into customer needs; builds solutions that help teams meet expectations; establishes and maintains effective relationships; responds rapidly to customer demands.
• Collaboration:Works cooperatively across the organization; partners with colleagues; credits others contributions; remains open to feedback and alternative viewpoints.
• Results Orientation:Persists through obstacles and setbacks; proactively tackles challenges; demonstrates resilience to achieve goals.
• Ensuring Accountability:Follows through on commitments; acts with ownership; establishes clear responsibilities and feedback loops.
• Effective Problem Solving:Acquires data from multiple sources; uncovers root causes; evaluates pros cons risks and benefits before moving to solutions.

Language & Other Requirements

• Fluent in both English and Mandarin.
• Proficient in Microsoft Office (Word Excel PowerPoint).
• Good health and able to travel for business.

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies. Wiley proactively displays target base pay range for United Kingdom Canada and USA based roles.

When applying please attach your resume/CV to be considered.

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