Automation & CLM Lead

As Automation & CLM Lead youll be the product owner of our marketing automation ecosystem Salesforce Marketing Cloud Automation as our core platform. From winning new customers to keeping them coming back youll drive acquisition retention and loyalty strategy at scale and deliver customer led campaigns and touchpoints across the omni-experience customer journeys.

At a snapshot:

• Own and lead TWGs marketing automation and CLM delivery and strategy - from acquisition through to retention and loyalty
• Manage and optimise our use of Salesforce Marketing Cloud Automation ensuring it delivers measurable impact as a key owned marketing channel
• Partner closely with wider Omni/Ecommerce Marketing and Merchandise teams to build identify and deliver personalised and automated workflows and trigger comms messaging across our shopper journey
• Drive innovation within our marketing technology (Martech) stack ensuring the roadmap tools platforms are effectively utilised and future-ready
• Foster a high-performing and collaborative capability within your team (circa 2 x direct reports) to effectively service across our brands

Qualifications :

Youre someone who thrives in the creative data and technology and knows how to turn that into real business impact! Being in retail the pace will be quick the work interesting and results measurable.

On our wishlist:

• Proven experience in marketing automation and customer lifecycle marketing
• Strong hands-on expertise in Salesforce Marketing Cloud. SQL knowledge is a bonus!
• Demonstrated success in building and executing lifecycle strategies across acquisition retention and loyalty
• A data-driven mindset with experience using data & insights to look at customer audience segmentations and optimise personalisation strategies across campaigns and customer journeys and
• Strong stakeholder and time management skills with the ability to influence across cross-functional teams

Additional Information :

Come work with us!

We offer a range of benefits that work for you and your career which include: 

• Team member discounts across our brands 
• Paid birthday day off for permanent team members 
• Free parking EV charging onsitegymand café at our Northcote support office 
• We value collaboration & flexibility embracing hybrid workingup to 2 days working from home 
• 26 weeks paid parental leave for permanent team members 
• A range of wellbeing support and development opportunities

If youre excited by the opportunity to own and evolve a key marketing capability for the business while creating meaningful customer touchpoints and journeys this could be your role. Apply today!

Remote Work :

No

Employment Type :

Full-time