Lead CRM

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

1. CRM Strategy & Lifecycle Design
Architect end-to-end customer lifecycle journeys (lead first purchase repeat loyalty advocacy)
Build occasion-based engagement frameworks (bridal festive gifting self- expression)
Design loyalty and retention programs aligned with brand positioning
2. Consumer Insights & Research Leadership
Drive qualitative & quantitative research (U&A brand tracking NPS post-
purchase feedback)
Decode evolving consumer behavior in jewellery and luxury segments
Translate insights into actionable inputs for product design pricing and
communication
3. Advanced Analytics & Segmentation
Develop segmentation frameworks (RFM cohort analysis value-based
clusters)
Enable hyper-personalization using customer data and behavioral triggers
Identify high-value customer cohorts and growth opportunities
4. CRM Campaigns & Personalization
Oversee execution of targeted CRM campaigns across WhatsApp Email
SMS
Ensure personalized communication aligned with lifecycle stage and customer
intent
Optimize messaging for conversion and engagement
5. ROI & Marketing Effectiveness
Track campaign ROI cost per engagement and conversion metrics
Build dashboards for decision-making and optimization
Improve marketing efficiency through data-led decisions
6. Cross-functional Business Integration
Partner with retail e-commerce and brand teams to align CRM with sales
objectives
Support franchise network with localized customer engagement strategies

Job Description: 1. CRM Strategy & Lifecycle Design Architect end-to-end customer lifecycle journeys (lead first purchase repeat loyalty advocacy) Build occasion-based engagement frameworks (bridal festive gifting self- expression) Design loyalty and retention progr...