Social Media & Community Lead

Arcadis is the worlds leading company delivering sustainable design engineering and consultancy solutions for natural and built assets.

We are more than 36000 people in over 70 countries dedicated toimproving quality of life. Everyone has an important role to play. With the power of many curious minds together we can solve the worlds most complex challenges and deliver more impact together.

Role description:

Role accountabilities:

1. Global Organic Social Strategy & Channel Growth

• Partner with the Global Employer Brand Director to shape and evolve the global organic social media strategy aligned to EVP and priority hiring markets
• Lead the development and execution of global channel strategies (LinkedIn and other priority platforms)
• Provide expert input on audience targeting channel mix and growth opportunities
• Own day-to-day delivery of the strategy including planning publishing and optimisation
• Drive growth in reach engagement and follower quality across priority talent audiences

2. Social Publishing Distribution & Performance

• Lead the distribution and amplification of employer brand content across global channels
• Manage publishing cadence and ensure consistent high-quality execution
• Monitor and optimise content performance identifying opportunities to improve visibility and engagement
• Partner closely with the Content & Editorial Lead to ensure content is effectively adapted for each platform and audience to maximise content impact and reach

3. Audience Engagement & Social Listening

• Own day-to-day engagement with talent audiences including comments messages and interactions
• Build an authentic and responsive employer brand presence across channels
• Lead social listening to understand sentiment trends and candidate perceptions
• Translate engagement data and audience insight into clear actionable recommendations
• Proactively identify opportunities to engage and grow priority talent audiences

4. Employer Brand Ambassador Programme

• Partner with the Global Employer Brand Director to design and evolve a global employer brand ambassador strategy
• Lead the onboarding and day-to-day management of employer brand ambassadors
• Enable employees to create and share authentic EVP-aligned content through guidance and toolkits which will also be used to support campaigns as well as personal channel share
• Support ambassadors with content ideas prompts and best practices
• Track and optimise advocacy performance to extend reach beyond corporate channels

5. Talent Communities & Alumni Engagement

• Contribute to the development of a global talent community and alumni strategy
• Lead the build and ongoing management of global talent communities in the CRM
• Develop and deliver engagement plans to nurture relationships over time
• Partner with recruiters to activate communities for priority hiring needs
• Drive referrals and rehire opportunities through effective community engagement

6. Campaign Amplification & Channel Integration

• Lead the organic amplification of global employer brand campaigns
• Provide input into campaign planning to ensure strong channel and audience alignment
• Work with Content & Editorial Lead to adapt and optimise campaign content for each platform and audience
• Support senior leaders and hiring managers to amplify campaigns through their networks
• Monitor performance and refine approach in real time

7. Insight Optimisation & Continuous Improvement

• Analyse social community and engagement data to understand what drives audience interest and action
• Provide regular insight and recommendations to inform content campaigns and audience strategy
• Feed insight into the wider employer brand strategy working closely with the Global Employer Brand Director and Content & Editorial Lead
• Test and experiment with new formats channels and approaches
• Establish and embed best practices globally

8. Governance Ways of Working & Collaboration

• Ensure all activity aligns with employer brand EVP and corporate brand guidelines
• Build and maintain a clear effective and scalable way of working with the Marcomms team particularly the Organic Social team ensuring alignment on process roles and responsibilities
• Navigate and optimise existing workflows (e.g. content review publishing approvals) to ensure smooth and efficient execution
• Build and maintain strong partnerships with all key stakeholders
• Provide guidance and support to global stakeholders to ensure consistent and effective execution
• Balance appropriate governance with agility in social and community activity
• Act as a global subject matter expert for social and community within employer brand

Role Outcome

• Increased global reach and visibility among priority talent audiences
• Stronger engagement and interaction with candidates and communities
• Scaled advocacy through employees and leaders
• Development of sustainable talent pipelines through social and community channels

Qualifications & Experience:

Education & Professional Background

• Essential - Bachelors degree in Marketing Communications Business HR or related field
• Preferred - Professional certifications in social media digital marketing or community management

Experience

• Essential - Minimum 5 years experience in social media management employer branding talent marketing or digital communications
• Essential - Proven track record managing global/multi-market social channels and communities
• Essential - Experience building and scaling ambassador or advocacy programmes
• Experience collaborating with content marcomms and TA teams

Technical & Platform Skills

• Essential - Expertise in LinkedIn and other priority platforms (Instagram X Glassdoor YouTube)
• Essential - Strong analytics skills; proficiency in tools like LinkedIn Analytics Sprout Social Hootsuite or similar
• Essential - Familiarity with CRM and talent community platforms

Core Competencies

• Strategic thinking and ability to shape global channel strategies
• Essential - Audience engagement and community-building skills
• Essential - Collaboration and stakeholder management
• Governance and process optimisation

Personal Attributes

• Essential - Strong communicator with ability to build and manage key stakeholders
• Essential - Data-driven and experimental mindset
• Ability to guide and inspire ambassadors
• Essential - Cultural awareness and sensitivity to global audiences

Why Arcadis

We can only achieve our goals when everyone is empowered to be their best. We believe everyones contribution matters. Its why we are pioneering a skills-based approach where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

Youll do meaningful work and no matter what role youll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark on your career your colleagues your clients your life and the world around you.

Together we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality Diversity Inclusion & Belonging

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people.