Asociado de Marca | Glucerna

JOB DESCRIPTION:

Asociado de Marca Ciudad de México (Glucerna)

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.

The Opportunity

This position works out of our Mexico City corporate offices in the nutritional division.

Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure & Glucerna to help get the nutrients they need to live their healthiest life.

What Youll Do

This role supports the daytoday execution of brand activities ensuring timely implementation of marketing initiatives and consistency across brand touchpoints. The Brand Assistant collaborates closely with crossfunctional teams to support campaign execution tracking and reporting for both Consumer and HCP marketing activities.

The role is responsible for coordinating multiple brand projects supporting the execution of the marketing plan and assisting in performance tracking to ensure brand objectives are met. The Brand Associate role also supports budget tracking and data analysis to help maintain accurate and timely spending.

Core Job Responsibilities

• Brand Associate supports Glucerna portfolio day by day work and projects.
• Responsible of executing & coordinating key projects: Ex. Promotions Tactical campaigns HCP events HCP support materials loyalty program implementation of regional campaigns.
• Implementation analysis tracking and improvement of brand projects to exceed targets.
• Responsible of A&P (brands budget) tracking execution and correct/on time spending.
• Track progress and KPIs of in market executions.
• Executes day by day brand administrative support like:
• Tender biddings with suppliers
• Purchase orders
• Invoice control & tracking vs A&P (Brand Budget coordination)
• Contracts follow-up
• HCP (Healthcare professional) Support materials strategy and execution (printed material and gimmick selection purchase and send to demand generation team)
• Tracking material approvals in internal system and other platforms
• CME (Continuous Medical Education) Coordinates visibility communication journey & event execution of Medical education events (congresses learning sessions etc.)
• Coordinates monthly shipments to Sales Force of samples printed and virtual material.
• Generates Reports analyzing brand performance category and competitors growth and sell in & sell out data.
• Executes and tracks communication campaigns: TV and digital media implementation designs development and advertising/media follow up among others.
• Executes HCP materials and special activations. Coordinates tracks and improves in-market execution with sales force.

Required Qualifications

• College (graduated) in Marketing Administration International Business or Industrial Engineer
• Minimum 2-3 years as Marketing Coordinator / Brand Assistant or equivalent

Cualificaciones preferidas

• Proven experience in Pharma and/or consumer companies.
• Agencies management.
• Team work: Working well with others & multifunctional areas
• Analytical thinking / Excel proven ability (very important)
• Financial acumen
• Managing multiple projects at the same time

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

DIVISION:

LOCATION:

ADDITIONAL LOCATIONS:

WORK SHIFT:

TRAVEL:

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES: