AST SME Level

Vendor Account Manager

7.1 Role Overview:

The Vendor Account Manager will be responsible for managing advertising campaign performance for our partner

advertisers. This role focuses on optimizing advertising campaigns across Our client’s's advertising products to drive

measurable business outcomes. The position requires a consultative approach to help advertisers maximize their

advertising investment through data-driven recommendations and proactive campaign management.

7.2 Key Focus Areas:

Campaign performance optimization across Sponsored Products Sponsored Brands Sponsored Display

and other Our client’s Ads products

Partner relationship management and consultation

Revenue retention and growth for existing advertising partners

Cross-functional collaboration with internal Our client’s teams

Important Note: This role will exclusively support Our client’s accounts and will NOT involve direct interaction with

end advertisers.

7.3Primary Responsibilities

7.3.1 Campaign Management & Optimization

Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met

Analyse campaign metrics including ROAS CTR conversion rates and other KPIs

Implement bid adjustments budget modifications and targeting refinements based on performance data

Identify underperforming campaigns and develop action plans for improvement

Proactively recommend campaign strategies to improve advertiser outcomes

7.3.2 Data Analysis & Reporting

Utilize Our client’s Ads reporting tools to extract insights and identify opportunities

Create performance reports and presentations

Track and report on key performance indicators and campaign metrics

Map advertising performance to revenue outcomes

Leverage data to inform strategic recommendations

7.3.3 Cross-Functional Collaboration

Partner with Ad Success Teams Sales Seller/Vendor teams and product teams

Coordinate with internal stakeholders to resolve issues and enable solutions

Collaborate on the development and execution of advertising plans

Escalate technical or product-related blockers to appropriate teams

7.3.4 Sales & Revenue Management

Identify opportunities for revenue growth within existing partner accounts

Utilize Salesforce CRM to track opportunities activities and pipeline

Maintain accurate pipeline management

7.3.5 Performance Standards

Activity Metrics: Meet daily/weekly call volume and opportunity creation targets

Budget Attainment Targets: Achieve or exceed quarterly and annual Budget Attainment

Response Time: Respond to partner inquiries within agreed SLA timeframes

Quality Standards: Adhere to Our client’s's Standard Operating Procedures (SOPs) for campaign

management

oQA methodology and ownership will be jointly agreed

oDefect taxonomy and thresholds will be documented

oVendors may raise disputes within defined timelines

oRoot cause attribution will consider tool data and upstream dependencies

7.3.6 Process Adherence

Follow established workflows for campaign setup optimization and reporting

Maintain accurate and timely documentation in Salesforce and other systems

Complete all required training and certification programs

Participate in quality audits and implement feedback

Adhere to Our client’s's data security and privacy policies

7.3.7 Continuous Improvement

Stay current on Our client’s Ads product updates and industry trends

Participate in knowledge-sharing sessions and team meetings

Provide feedback on process improvements and tool enhancements

Contribute to best practice documentation

Demonstrate Our client’s's Leadership Principles in daily work

7.3.8 Key Performance Indicators (KPIs)

Budget Attainment at Account and Ad Product Level

Number of active managed campaigns

Campaign optimization completion rate

Partner satisfaction scores

Activity metrics (calls emails optimizations completed)

7.4 Required Experience & Skillset

Experience in e-commerce or online advertising

Bachelor’s or Post graduate Degree (MBA) degree

Proven work experience of 4-6 years in sales / marketing efforts

Prior experience of managing global clients along with owning up their individual performance goals

Understanding of digital advertising concepts metrics and best practices

Superior verbal and written communication skills as demonstrated by experience

Advanced computer literacy especially in Microsoft Office applications – Excel Word and PowerPoint

Sound judgment and flexibility in balancing program requirements tight deadlines

Desire to work in a fast-paced challenging and ambiguous environment

Ability to learn and adapt to new tools quickly

ACCESS & WORK ENVIRONMENT

Personnel will operate from Service Provider premises

Access will be provisioned on a least-privilege basis

Vendors must support access revocation SLAs

Our client’s will provide:

oAccess to required internal tools and dashboards

oOur client’s-owned devices (if applicable)

All personnel must sign Our client’s-approved NDA prior to access

All data outputs and insights remain Our client’s confidential information