Senior Specialist, Account Based Marketing

JLL empowers you to shape a brighter way.

Our people at JLL are shaping the future of real estate for a better world by combining world class services advisory and technology for our clients. We are committed to hiring the best most talented peopleand empowering them tothrive grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate skilled trades or technology or youre looking to apply your relevant experience to a new industry join our team as we help shape a brighter way forward.

As Senior Specialist Account Based Marketing (ABM) you will play a key role in building executing and optimising marketing campaigns targeting priority commercial real estate accounts. Working within the Campaign teams you will create and manage audience segments analyze campaign data develop custom web experiences and ensure smooth integration across marketing technology platforms. Your hands-on technical and analytical skills will help drive high-impact marketing initiatives and measurable results.

Key Responsibilities:

Campaign Execution & Platform Management

Build and manage audience segments workflows and campaigns in ABM platforms (e.g. 6sense Demandbase or similar)

Set up and run email campaigns nurture sequences and landing pages using marketing automation systems (e.g. Eloqua Marketo HubSpot or Pardot)

Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g. Folloze Uberflip)

Partner with marketing operations digital and paid media teams to ensure seamless connections between ABM automation ad tech and CRM platforms

Data Analysis & Optimization

Monitor and analyze account and campaign performance using marketing and advertising platform analytics

Use insights to improve campaign effectiveness and return on investment

Conduct quality control across data endpoints and reporting for account-level engagement

Troubleshooting & Continuous Improvement

Identify and resolve performance or integration issues to keep campaigns running smoothly

Recommend and implement process improvements to enhance team efficiency

Collaboration & Stakeholder Engagement

Work closely with global and local marketing teams publishers and digital specialists to deliver campaign objectives

Support development of personalized content experiences for priority accounts

Sounds like you To apply you need to be:

Required Qualifications

9-10 years of overall experience including 4-5 years of hands-on relevant experience with marketing technology platforms in a B2B environment

Experience with ABM platforms (6sense Demandbase or similar)

Experience with marketing automation systems (Eloqua Marketo HubSpot or Pardot)

Familiarity with web experience tools (Folloze Uberflip or similar)

Skilled in building web pages and content using drag-and-drop low-code/no-code tools

Comfortable using AI tools to enhance marketing campaigns and create content

Strong analytical and organizational skills with advanced proficiency in Excel

Detail orientated and able to manage multiple projects at scale

Preferred Qualifications

B2B marketing experience in professional services or real estate

Familiarity with social advertising platforms (e.g. LinkedIn)

Experience integrating/connecting multiple marketing technology platforms

Project management experience and ability to work collaboratively across teams

Success Metrics

Timely and error-free campaign launches

Efficient use and improvement of marketing platforms and processes

Rapid problem-solving and troubleshooting

Process enhancement driving faster team performance

Location:

Scheduled Weekly Hours:

Job Tags:

If this job description resonates with you we encourage you to apply even if you dont meet all the requirements. Were interested in getting to know you and what you bring to the table!

At JLL we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities we analyze your application for relevant skills experiences and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role yourepursuing.

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