Senior Licensing Manager – FMCG, HBA & Promotions

The Opportunity: 

The Senior Licensing Manager FMCG HBA & Promotions is responsible for building and executing a category growth strategy that expands Mattels iconic brands through consumables health & beauty aids and promotional partnerships. This role owns key partner relationships and commercial negotiations drives new business and innovation and delivers against annual royalty revenue and profit expectations.

This leader brings strong financial acumen and a consumer-first mindset to translate brand strategy into scalable product programs and high-impact retail/promotional activationscreating marketplace buzz strengthening brand relevance and accelerating incremental growth across the portfolio.

What Your Impact Will Be: 

• Own the FMCG HBA and Promotions category and sub-category strategy (multi-year vision and annual plans) identifying white space and priority partners to scale Mattel brands across everyday consumer touchpoints.
• Deliver against annual financial forecasts (royalty revenue profit contribution and key KPI targets) through disciplined forecasting opportunity/risk management.
• Lead business development: prospect pitch and secure new licensing and promotional deals that expand distribution trial and brand visibilityprioritizing partners that can create cultural relevance and retail momentum.
• Negotiate and close complex partner agreements aligning to global guidelines while optimizing long-term business needs to deliver maximum brand and financial impact
• Develop joint business plans with licensees and promotional partners and partner with cross functional partners on product line development go-to-market calendars and integrated marketing/PR activations to drive buzz.
• Champion product and program excellenceprovide global thought leadership on best in class category guidelines while ensuring products are consumer-relevant differentiated and on-trend.
• Partner closely with Retail Development to ideate and align programs for key accounts shopper priorities and seasonal moments; unlock incremental placement and in-store visibility.
• Drive promotional strategy and execution across channels (e.g. QSR CPG co-promos on-pack loyalty experiential digital) ensuring clear objectives measurement and post-mortem learnings.
• Collaborate with Marketing PR Digital Creative and Franchise teams to create cohesive storytelling and amplification plans that support product launches and promotional moments.
• Provide category insightstrack consumer cultural and competitive trends (including HBA/FMCG regulatory and retailer requirements) - to drive strategy innovation and partner selection
• Lead the regional/global internal alignment process for your categories (line reviews approvals forecast cadence and leadership updates) ensuring transparency and decision-ready insights.
• Manage and develop a team (Manager and Associate Marketing Manager) setting clear goals coaching for performance and creating growth opportunities while fostering an inclusive high-accountability culture.
• Represent Mattel with external partners retailers and industry stakeholders; deliver compelling presentations that strengthen relationships and position Mattel as a best-in-class licensing partner.
• Own the end-to-end portfolio and operating rhythm for the categories: long-range planning annual budget/AOP quarterly business reviews and partner performance governance.

Qualifications :

What Were Looking For:

• 8 years of progressive experience in consumer products licensing brand partnerships CPG/FMCG beauty/personal care or promotions (agency brand owner or licensee side).
• Proven track record of delivering and exceeding financial targets (royalty revenue profit contribution MGs/advances) and building high-impact partner portfolios.
• Strong commercial negotiation skills with experience structuring licensing and promotional agreements (including term sheets marketing commitments and retail requirements).
• Deep understanding of go-to-market for FMCG/HBA and promotional programs or similar categories
• Excellent partner management skills: ability to influence align and problem-solve across senior external stakeholders and highly matrixed internal teams.
• Analytical and strategic mindset with strong forecasting business planning and performance management capabilities; comfortable with data and insights storytelling.
• Strong presentation and communication skills (written and verbal); able to represent the business with credibility in executive and partner forums. 
• Experience leading category strategy including retailer collaboration promotional planning and integrated marketing activation.
• Demonstrated ability to build and manage a high-performing team (people leadership and coaching). Strong working knowledge of FMCG/HBA compliance considerations (packaging labeling claims substantiation product safety/quality and retailer requirements).

TRAVEL REQUIREMENTS

15% - Travel as needed for partner meetings retailer reviews and industry events

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time