Associate Brand Manager (Advil), US Expert Marketing
Warren, OH - USA
Job Summary
Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.
As Associate Brand Manager (Advil)US Expert Marketing youll help shape the marketing strategy and activation that strengthens Advils leadership within the analgesics category by increasing HCP trust recommendation and patient doing so youll also partner closely with cross-functional teamsincluding Consumer Marketing Medical Affairs Sales Operations and Performance Marketingto elevate our expert reach amplify Advils superior science and bring industryleading omnichannel programs to life. This is an opportunity to contribute to highvisibility initiatives that meaningfully influence HCPs and patient care and to grow your career within a fastmoving scienceled organization.
This role will provide you the opportunity to lead marketing activities to progress your career with key responsibilities including:
Omnichannel Activation: Develop and deliver superior execution of go-to-market activation plans bringing brand strategies to life across paid owned and earned channels (e.g. digital advocacy media CRM sampling publications conventions) and leveraging robust cross-channel data to analyze and optimize performance.
Strategy: Support the development of Expert omnichannel strategies rooted in scientific rigor and designed to effectively influence healthcare professional recommendation.
Creative: Oversee content and creative development in partnership with agency teams ensuring message accuracy medical relevance and creative effectiveness for HCP audiences.
Media Management: Contribute to media strategy development and lead daytoday communications with the media agency in partnership with the Brand Manager.
Cross-Functional Collaboration: Partner closely with Insights Global Expert Marketing and agency teams to develop materials that clearly articulate product science positioning mechanism of action and clinical benefits.
Salesforce Support: Collaborate with the Expert salesforce and capabilities team to develop tools and resources that strengthen sales efforts including product samples promotions e-sales aids sales training materials and patient education assets.
Culture Building: Foster a culture of Expert obsession creative bravery agility and data-driven decision-making across the Expert Marketing team.
Regulatory Compliance: Liaise with Legal Medical and Regulatory Affairs to support claim development asset approvals and ensure scientific substantiation.
Market Understanding: Build a deep understanding of the analgesics category competitive landscape customer dynamics and emerging trends to inform strategy and activate bestinclass Expert Marketing programs.
Performance & Financial Management: Track and evaluate marketing initiatives to identify key insights improve marketing effectiveness and increase ROIs. Own budget planning budget management and product sampling program management.
*The position is based in Warren NJ and follows a hybrid model requiring an in-office presence of 3 days per week.
Why you
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelors degree in business and/or marketing
2 years prior industry experience in consumer product goods (CPG) or pharmaceutical
Demonstrated analytical ability to understand and report data to drive business decisions
Strong communication collaboration and stakeholder management skills
Agility to manage multiple tasks a strong growth mindset and adaptive to market change
Preferred Qualifications:
If you have the following characteristics it would be a plus:
MBA
Prior experience in the following areas: marketing revenue growth management go-to-market planning and analysis CPG sales advertising/media planning creative development P&L and budget management product management R&D project management and/or innovation
Consumer & customer obsessed; insights-based strategies proposals and executions
Knowledge of complex regulatory/clinical/medical issues preferred
Experience with leveraging first party data to acquire and retain customers
Experience in data/analytics reporting and budgeting with strong commercial & financial acumen
Up to 25% of travel
The salary range for this role is $115765 - $144706 USD annually bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan tuition reimbursement and time off programs including 6 months paid parental leave. On day one you are eligible for benefits including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.
During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license Haleon may be required to capture and report expenses Haleon incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please contact us by sending an email to Please include the following in your email:
Use subject line: Haleon Careers: Job Accommodation Request
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes CVs or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Required Experience:
Manager
About Company
About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.