Lead Professional, Global Football Communications

WHO YOULL WORK WITH

Nike Global Communications delivers breakthrough stories of sport and innovation where consumers areacross the right channels and conversations. We craft authentic innovative narratives that inspire action spark engagement and amplify the message of our relentless pursue to create the best for the athlete worldwide. This role reports into the Senior Director Communications Nike Football.

WHO WE ARE LOOKING FOR

We are looking for a Lead Professional of Brand Communications to join the Global Nike Football Brand Communications team in Beaverton OR. This person will proactively develop author and support strategic communications plans and ongoing storytelling in service of Nike Footballs global innovations products and athletes across key business priorities. They will support in the development of a long-term strategy and narrative to proactively reach consumers and fans and shape a positive brand reputation for Nike Football. This position will engage directly with cross-functional teammates across global and geo communications business brand management sports marketing league and federation partners and internal stakeholders.

The right candidate has significant experience driving communications strategy in the global sports industry and understands the evolving landscape of audiences media and communities in football culture and competition. Is highly collaborative exhibits high-level critical thinking and can manage multiple and competing priorities in a fast-paced environment. The ability to track and share insights trends and best practices around evolving storytelling practices is critical.

This person has a proven track record of success in communications mastering the fundamentals of earned storytelling preferably working for a consumer brand sports organization teams and/or communications agency with a focus on sports and new audiences. Key competencies of the role include:

• Excellent written and verbal communications skills with the ability to craft compelling narratives cut-through messaging and media strategies around Nike Football initiatives

• Confidence in the current digital landscape particularly over the orchestration of earned and paid storytelling channels content creators and IRL influence platforms

• Ability to pre-empt global media creator and sports trends news and stories and share them across a fast-paced team-focused environment

• Strong awareness of new age media and influence landscapes across sports critically for football as well as of the network of key opinion leaders that shape the pulse of sports and social media content experiences gaming etc.

• Experience working with global athletes teams and leagues to develop and execute communications strategies

• Strong understanding of the global sports industry against the backdrop of new media including consumer and digital trends challenges and opportunities

WHAT YOULL WORK ON

You will be building and driving communications strategies and storytelling that builds energy connection and signaling for Nike as the leading brand in global football:

• Support the global communications strategy for Nike Football developing key story maps message hierarchy and seasonal story architecture

• Ideate and execute content line plans and story maps that connect product pipelines athlete/club/fed moments and cultural insights across channels and markets

• Craft compelling narratives and messaging frameworks for global initiatives ensuring consistency and buy-in from Nike teams across geographies

• Support and execute storytelling strategies across earned media creators speaking engagements in support of the various stakeholders and geographies

• Oversee and evolve global event strategies including product launches and athlete activations ensuring long-term and short-term strategic objectives are met

• Build and maintain multi-season project plans calendar and status updates

• Manage budgets and allocate resources to deliver high-impact storytelling and activations.

• Develop strategic actions to engage key opinion leaders creators and gaming communities shaping football culture

• Oversee agency ecosystems setting scopes creative direction and performance standards for global football moments

• Define success metrics (SOV sentiment tier-1 placements creator amplification) and lead post-mortems to optimize future work

• Serve as a subject matter expert on football industry trends new media behaviors and digital opportunities to inform strategic decisions

• Handle seasonal product ordering submissions and sample mangement to support communications and event needs

• Monitor global football news cultural moments and social trends; recommend agile adjustments to keep campaigns relevant

• Collect and report performance metrics (coverage sentiment engagement) and contribute insights to improve future campaigns

WHAT YOU BRING

• Bachelors degree in journalism communication business or reated field. Will accept any suitable combination of education exerience or training.

• A minimum of 6 years relevant work experience

• Has an enterprise mindset with the ability to see the bigger picture and navigate risk issues and opportunities

• Ability to develop and execute strategic communications plans manage and proactively drive brand reputation and deliver narrative-led storytelling across traditional and emerging formats

• Excellent verbal and written skills and the ability to articulate them in a digital landscape

• Media relations background or experience

• Ability to paint a compelling picture of the vision and strategy that motivates others to take action

• Proactive flexible and eager to respond and adapt to a rapid-paced environment and circumstances seeking clarity and problem solving at every step

• Sport cultural and societal acumen- able to leverage critical thinking skills to identify/assess dynamic and evolving cultural/social/political moments events trends

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.