Creative Lead Social Content, Creative Content (Photo & Video) NYC

Shopbop is seeking a Creative Lead Social Content to define and elevate the creative voice of our brand across paid and organic social channels. This role sets the vision tone and storytelling approach for social translating brand and campaign ideas into platform-native culturally relevant content that leads not follows.

This role operates fluidly between directing and hands-on creationguiding teams shaping ideas early and stepping in to create. They act as a connective force across creative marketing and social teams to ensure a cohesive and elevated output across all channels.

Youll translate seasonal stories product priorities and cultural moments into social-first creative that feels directional elevated and distinctly Shopbop. Were not looking to chase trends we aim to set them. The right candidate is deeply plugged into fashion culture and digital behavior with strong instincts for whats next and the taste level to define it.

This role is highly hands-on: directing lean shoots hands-on content design and editing experimenting with generative AI and building smart efficient workflows that allow us to create more with speed and intention.

This role sits at the intersection of great fashion content and fast test-and-learn environments. If that sounds like you we encourage you to apply! This role is for someone who has a strong point of view and taste level and isnt afraid to define what good looks like moves seamlessly between big-picture direction and scrappy execution can lead a room direct a shoot and edit a concept themselves if needed and understands how to balance brand storytelling with platform behavior and performance

Reports to the Creative Director.

Key job responsibilities
Key Responsibilities
Define and lead the creative direction for social media content setting the tone visual language and storytelling approach across all platforms
Concept big ideas and see them through translating brand campaigns and product priorities into narrative-driven social-first content
Build stories not just posts developing serialized formats and content that audiences come back to
Shape how we show up on each platform (Instagram TikTok Pinterest and beyond) while keeping a clear cohesive brand voice
Spot whats happening in culture and decide where we lead not follow

Creative Leadership
Plug into campaigns shoots and editorial early bringing a social-first lens from the start not as an afterthought
Move easily between teams stepping in to direct refine and elevate work wherever its happening
Partner closely with Social and Marketing to make work that is both brand-building and performance-aware

Maker Mentality
Operate as both a creative director and a creator building decks shaping ideas and making content when it matters
Stay close to the work: framing editing refining and pushing ideas to a higher bar

Experimentation Systems
Use AI and emerging tools as creative accelerants expanding whats possible and how fast we can get there
Test learn and iterate constantlywithout losing taste or intention
Build systems that scale; evolving templates guidelines and ways of working that keep quality high as we move faster

- Bachelors degree in Fine Arts Design or related field (or equivalent experience)
- 58 years of art direction or visual content experience in fashion retail or lifestyle
- Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
- Strong creative point of view and a clear perspective on fashion culture and content
- Proven ability to generate original concepts and visual direction not trend replication
- Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams
- Experience directing photo and short-form video shoots
- Ability to operate at both high-level creative direction and hands-on execution
- Experience using generative AI tools to support creative concepting and production workflows
- Strong design fundamentals (composition typography color layout)
- Comfortable working fast managing multiple projects and wearing multiple hats
- Deep understanding of platform behaviors and how to translate brand storytelling into native social formats
- Bachelors degree in Fine Arts Design or related field (or equivalent experience)
- 58 years of art direction or visual content experience in fashion retail or lifestyle
- Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
- Strong creative point of view and a clear perspective on fashion culture and content
- Proven ability to generate original concepts and visual direction not trend replication
- Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams
- Experience directing photo and short-form video shoots
- Ability to operate at both high-level creative direction and hands-on execution
- Experience using generative AI tools to support creative concepting and production workflows
- Strong design fundamentals (composition typography color layout)
- Comfortable working fast managing multiple projects and wearing multiple hats
- Deep understanding of platform behaviors and how to translate brand storytelling into native social formats

- Experience creating content for paid social performance marketing
- Familiarity with TikTok/Reels creation and editing workflows
- Motion graphics or video editing experience
- Experience working in small agile creative teams or startup-style environments
- Deep interest in fashion styling and cultural trends
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences
- Experience creating content for paid social performance marketing
- Familiarity with TikTok/Reels creation and editing workflows
- Motion graphics or video editing experience
- Experience working in small agile creative teams or startup-style environments
- Deep interest in fashion styling and cultural trends

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 70800.00 - 123900.00 USD annually