Channel Growth & Strategy Lead (YouTube) (Memphis, TN)
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Job Location:
Memphis, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
AtALSACyou do more than make a living; you make a difference.
We like people who are differentbecause were different too. As one of the worlds most iconic and respected nonprofits we know what its like to stand out. Thats why were looking at you. Your background perspective and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer were calling on the game-changers innovators and visionaries to join our family. Not just for the kids of St. Jude but also for you. Because at ALSAC we develop and celebrate our employees. So bring your whole authentic self and become part of our shared mission: Finding cures. Saving children.
Job Description
The Channel Growth & Strategy Lead will own the vision development and execution of a bestinclass YouTube strategy designed to grow audience reach deepen engagement strengthen brand affinity and drive donations for St. Jude Childrens Research Hospital.
This role serves as the strategic quarterback for YouTube across ALSAC leading channel programming performance optimization and creator partnerships while ensuring YouTube is fully integrated into ALSACSt. Judes broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking platform fluency storytelling expertise and crossfunctional leadership.
Essential Job Functions
YouTube Strategy & Vision
Develop own and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand audience and fundraising objectives.
Cross-Functional Leadership & Alignment
Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams serving as the central point of leadership for YouTube strategy and execution.
Enterprise YouTube Growth Strategy
Define broader ALSAC goals and priorities on YouTube and coordinate with crossfunctional partners to ensure seamless alignment execution and performance across initiatives.
Performance Measurement & Optimization
Establish KPIs dashboards and reporting frameworks to measure growth engagement retention and conversion translating performance data into actionable insights and strategic recommendations.
Integrated Marketing Leadership
Partner closely with social media paid media content and creative teams to integrate YouTube into an orchestrated audiencecentric marketing strategy spanning branded content longform video shortform video audio and podcasting.
Platform Expertise & Innovation
Stay ahead of YouTube platform updates algorithm changes emerging formats and best practices to drive consistent performance across multiple audiences and content verticals.
Creator & Partnership Strategy
Lead YouTube partnership efforts in collaboration with E&I Content & Creative and Social teams to maximize owned content expand reach through creator collaborations and leverage borrowed audience equity to support St. Judes mission.
Job Requirements
- 5 years of experience in digital marketing or digital media strategy with demonstrated success driving growth on YouTube.
- Deep expertise in YouTube analytics SEO audience development and performance optimization.
- Proven experience leading crossdepartmental and crossdivisional initiatives from concept through execution.
- Strong platform fluency and strategic understanding of YouTubes role for creators marketers and audiences.
- Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
- Ability to translate complex data into clear insights strategies and recommendations.
- Excellent communication presentation and crossfunctional collaboration skills.
- Experience working with creators influencers or media partners is a plus.
This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
Were dedicated to ensuring children and their families have every opportunity to enjoy lifes special moments. Were also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical Dental and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race color religion sex national origin age sexual orientation gender identity transgender status disability veteran status genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
About Company
A leading children’s hospital, St. Jude treats the toughest childhood cancers and pediatric diseases. Learn about patient referrals, and donate so families never receive a bill for treatment, travel, housing or food.
