Head of International Marketing

Join Axon and be a Force for Good.

At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.

Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

International markets are one of Axons biggest growth engines across the law enforcement and defense segments. As Head of of International Marketing you will own the end-to-end marketing strategy storytelling and go-to-market execution for Axon across priority global markets outside the U.S.

You will lead a distributed international marketing team spanning CAN EMEA the UK LatAm and APAC partnering closely with regional sales leaders to grow demand in global markets and deliver against ambitious pipeline and bookings targets. You will also be accountable for scaling localization and creative systems so that Axon shows up as a trusted locally relevant public safety technology brand in every international market we serve.

This is a highly strategic hands-on leadership role that sits at the intersection of marketing sales product and customer. You will shape Axons presence around the world and how quickly we can translate that presence into measurable pipeline and revenue.

What Youll Do

Location: This role is based out of our Frankfurt or Madrid locations. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation. We believe that connection fuels innovation and our in-office culture is designed to foster meaningful teamwork mentorship and shared success.

Reports to: Senior Vice President Marketing
Direct Reports: 15


Lead a High-Performing International Marketing Team

• Lead a distributed team of regional and functional marketing contributors setting the bar for strategic thinking impact-driven results and execution at the highest possible level.
• Develop talent succession and organizational structure to ensure Axon can support sustained scalable growth across existing and new international markets.
• Coach and develop the team to build on their strengths address growth areas and elevate their performance.

Lead and Evolve International Marketing Strategy

• Own and continuously refine Axons international marketing strategy scaling success in already strong markets while driving pipeline and growth in high-opportunity regions.
• Ensure alignment with Axons broader marketing strategy and vision translating strategy into measurable revenue and sales pipeline.
• Build and execute integrated campaigns across Product Sales and Marketing that drive engagement strengthen customer relationships and build pipeline in emerging and priority markets.
• Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axons ecosystem in locally relevant ways across customer segments and regions.
• Establish a scalable efficient localization approach that serves language culture and geopolitical dynamics across markets.
• Set and guide the strategy for international events and brand presence ensuring all investments are tightly aligned to pipeline generation metrics and growth objectives.

Partner Deeply with Cross-Functional Leadership

• Serve as the primary marketing partner to international sales leadership primarily across Europe UK/Commonwealth and LatAm aligning on key market priorities and sales opportunities.
• Partner with government and public affairs leadership to align market priorities with regulatory geopolitical and public perception dynamics.
• Oversee international event strategy in partnership with Events and Experiential defining where and how Axon shows up to maximize customer impact.
• Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported enabling data-driven decisions.

What You Bring

• 8 years of experience in SAAS marketing with specialized expertise in international marketsideally in public safety or technologyincluding leading marketing for U.S.-based companies expanding into international markets especially in Europe.
• Proven track record marketing and selling cloud-based solutions.
• Strong long-term strategic thinking with the ability to translate high-level vision into detailed execution.
• Ability to identify gaps or areas of opportunity within existing strategies and optimize performance in a fast-paced ever-evolving environment.
• Data-driven mindset with a focus on measurable impact and performance.
• A true player-coach mentality balancing strategic leadership with hands-on execution.
• Strong cross-functional relationships and the ability to collaborate effectively with leadership in International Sales Product Marketing and Customer.
• Track record of managing and executing integrated marketing programs across digital events creative and demand generation.
• Experience with international government regulations and public affairs.

Dont meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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