Digital Marketing Specialist (Program & ABM Execution)
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Job Summary
GFT Technologies is an AI-centric global digital transformation company. We design advanced data and AI business transformation solutions modernize technology architectures and develop next-generation core systems for industry leaders in Banking Insurance Manufacturing and Robotics. Partnering closely with our clients we push boundaries to unlock their full potential.
What are we looking for
We are currently looking for a Digital Marketing Specialist to join our team in Madrid.
We areseekinga dynamic detail-oriented professional with a strong execution mindset who will play a key role in coordinating and driving end-to-end marketing programs and campaigns ensuring their successful delivery across channels and stakeholders.
This role goes beyond campaign execution acting as a Program & ABM (Account-Based Marketing) coordinator ensuring alignment between marketing sales and content teams.
Your main responsibilities:
- Marketing Campaign Execution & Optimization:
- Plan execute andoptimizedigital marketing campaigns across multiple channels.
- Monitor performance andprovidedata-driven insights.
- Manage lead generation and nurturing processes. - Program & ABM Coordination:
- Coordinate end-to-end execution of marketing programs and ABM initiatives.
- Track and manage activities using project tools ().
- Follow up on timelines and deliverables. - Cross-functional Collaboration:
- Coordinate with Content Writers Digital MarketingCoE Designers and Events teams.
- Align messaging with Sales and SMEs. - Lead Management & Sales Alignment:
- Track leads and ensure smooth marketing-sales handover.
-Maintainvisibility on campaign impact. - Tools & Data Management:
- Manage Salesforce and Pardot.
- Provide reporting and analytics insights. - Web & Event Support:
-Maintainwebsite content in collaboration with development teams.
- Support events webinars and industry campaigns.
What we are looking for:
- Experience & Skills:
- Experience in digital marketing campaign management and data analysis.
- Hands-on experience with Salesforce Pardot or similar tools.
-Understanding oflead generation and marketing funnels. - Competencies:
- Strong organizational and coordination skills.
- Ability to manage multiple initiatives.
-Strong communicationand stakeholder management skills. - Languages:
- English C1 (mandatory)
- Spanish is a plus
What we offer:
Work-Life Balance and Flexibility: Option to work in a hybrid setup flexible schedules and compressed Fridays.
- Training and Development: Personalized plan and training programs.
- Social Benefits: Meal vouchers life insurance telecommuting support.
- Flexible Compensation: Adapted to your needs(health insurance childcare training among others).
- Relocation Package(if applicable): Financial support guidance visa sponsorship.
- Referral Program.
- Wellness Program: Nutrition Physical Mental. Discounts with Wellhub. Free psychological support service.
- Life at GFT: Smart offices events values awards inspiring talks.
- International Corporate Culture.
At GFT we consider diversity as one of our main pillars and we foster an inclusive work environment based on cooperation and mutual respect. We offer equal opportunities for everyone regardless of race cultural background gender age sexual orientation gender identity disability or religious has drafted and registered an Equality Plan that outlines the measures to be taken with the aim of achieving equal treatment and opportunities between women and men within the company and eliminating if present discrimination based on gender.
Join our Global Team!
Required Experience:
IC
About Company
We see opportunity in technology. In domains such as cloud, AI, mainframe modernisation, DLT and IoT, we blend established practice with new thinking to help our clients stay ahead.
