Global Associate Marketing Director, COPD

Position Summary:

This is a key role within one of BBUs top launches and a contributor to our 2030 ambition. You will be accountable forleading the developing anddelivering critical components of the global brand strategy in partnership with thecross functional(XF) teamtranslating strategy intohigh-qualityprelaunch and launch execution.This role requires anoutcomes focusedleader ideally withpreviouspeopleleadership experiencewho can motivatecross functionalpartners guide country teams and exercise evaluative judgment in complex ambiguous situations.You have a passion for campaign marketing an eye for detailed planning and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.

Major Duties and Responsibilities:

As the Global Associate Marketing Director COPD you will be accountable for:

• Brand PlanDevelopment &Implementation: Lead thedevelopmentandimplementation of the global prelaunch and promotional activity plan ensuring quality compliance and measurable impact.

• LeadGlobal Initiative RolloutPlans:Leadthe rollout of global initiatives projects and engagement plans (e.g.campaignsbrand forums congressstrategyand presence) with a focus onT8markets and scalable toolkits.

• Global Team Participation: Serve asco-chairof the GlobalMarketers Forumandanactivemember of theextended Global Brand Team (GBT); prepare materials drivefollow-through and championcross functionalalignment.

• Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.

• Strategy Input andGSP: Provide promotional input to the global strategy andGlobalStrategic Plan (GSP) including positioning messaging and priority initiative recommendations.

• External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan supporting advocacy development andevidence ledstorytelling.

• Omnichannel and C360 Enablement: Support segmentation journey mapping and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.

• AI EnabledWays of Working: Champion responsible use of AI to enhance content creation tagging and analytics; document learnings and best practices for scale.

• Agency and Budget Operations: Manageday todayagency briefs timelines and deliverables; support PO creation budget tracking and investment reporting.

• Performance Tracking:Maintaindashboards KPIs and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.

Requirements/Qualifications:

Education:Bachelorsdegree iswithbusiness degree orscientificexpertiseas preferred

Experience:

• Strongin marketexperience launching biologics preferably in respiratory; specialty care experience.

• Demonstrated experience leading marketing campaign implementation in a global role or a significant global market.

• In-depthunderstanding of commercial strategy methodologies and tools including product profiling and positioning forecasting inputs pricing and reimbursement market research techniques and competitive intelligence.

• Proven experience engaging external customers (e.g. KEEs prescribers payers) and translating insights into actionable plans.

Special Skills/Abilities:

• Strong planning and project management with the ability to manage complex multistakeholder initiatives and deliver at pace.

• Demonstrated ability to lead without authority and influence across functions and geographies.

• Ability to gauge feasibility impact and risk of proposed programs;data drivendecision-making.

• Strong leadership and influencing skills to ensure commercial focusinglobal projects.

• Demonstrated ability to bring ideas to action and deliver measurable outcomes.

• Robust analytical organizational and communication skills (written and verbal).

• Proven collaborator whooperateswell amid ambiguity simplifies complexity and manages multiple priorities.