Senior Marketing Manager (FTC)

The Role

The Senior Marketing Manager owns the overall marketing strategy and performance for Little Journey with a clear focus on driving marketing-influenced pipeline and revenue particularly for our Trial Flow platform.

This roleis responsible forunderstanding the market defining how we position and communicate our value and ensuring all marketing activity is aligned to that strategy. Working closely with Sales and Product you will turn customer market and competitor insight into clear messaging prioritisation and go-to-market direction.

You will lead the strategic direction of all marketing activity with execution supported by the Marketing Campaign Manager. As the final sign-off across campaigns you will ensure consistency quality and alignment to strategy whilemaintainingstrong MarketingSales alignment through clear processes definitions and performance tracking.

The role reports to the Commercial Lead and is part of the Commercial will line manage the Marketing Campaign Manager.

This is afull-timerole either hybrid (Leeds) or fully remote in the UK. We cannot sponsor visas to work in the UK.

This is a fixed term position(maternity cover)to start in June2026 and last 12 months until June2027.

Responsibilities

• Own marketing strategy and performance:Define and lead the overallpersona-basedmarketing strategyincluding account-based (ABM) approaches for priority accounts. Ensure all activity is aligned to pipeline growth revenue and commercial priorities.
  

• Own positioning messaging and brand:Build on and refine value propositions messaging and narrative. Act as the guardian of tone of voice visual identity and overall brand consistency.

• Market customer and competitor insight:Conduct ongoing research into customer needs market dynamics and competitor positioning. Work closely with Sales and Product to translate insight into clear strategic directionand product positioning.
  

• Orchestrate marketing execution:Provide strategic direction and final sign-off for all campaigns events and product/feature launches supporting hands-on execution where needed. Ensure all activity aligns to positioning and broader GTM priorities
  

• Marketing operations andsalesalignment:Own lead scoring MQL and SQL definitions and the Marketing Sales handover a clear quality bar and ensure effective conversion through the pipeline.
  

• Own performance tracking and optimisation:Track and report on marketing-influenced pipeline channel performance andCAC. Use insights to continuously refine strategy and improve efficiency.
  

• Line management:Responsible for the performance anddevelopment ofthe Marketing Campaign Manager providing strategic direction prioritisation and oversight of execution.

Required:

• Proven experience owning end-to-end marketingstrategyina B2B environment

• Strongtrack recordof developing positioning messaging and go-to-market strategies

• Experience working in close partnership with Sales to drive pipeline

• Demonstrable ability to use data to track performance generate insight and continuously optimise marketing effectiveness

• Experience leading and overseeing multi-channel marketing execution

• Experience of line managementof direct reports

Desirable:

• Experience in a startup or scale-up environment

• Background in health tech or life sciences

• Experience with account-based marketing (ABM) and supporting complex or enterprise sales cycles

• Familiar working withHubspotmarketing suite

• 28 days annual leave peryear(plus public holidays) pro rata

• 500 annual trainingbudget(pro rata)

• 200 home working budget (one-off)

• Up to 6% pension match (salary sacrifice)

• Flexible working with core hours

• Enhanced (family & parental) leave policies

About Little Journey

Little Journey was founded by Dr Chris Evans a paediatric anaesthetist and researcher whowitnessedfirst-hand the impact that procedural anxiety poor preparation and inconsistent communication can have on patient experience engagement and clinical with Sophie Copley an expert in human-centred product designthehealthcareplatformwas developed anddemonstratedsignificant benefits in improving care efficiencycomplianceand patient rapidly adopted across the NHS supporting childrenundergoing surgery before being expanded to supporta widevarietyofcommonprocedures.

Building on thisinitialsuccess Little Journeyexpanded into clinical trials applying the same principles of personalised education emotional support and engagement to research settings. Our Life Science platformsupports trial participants and their families across therapeutic areas to alleviate the burdensthey face as they navigateparticipatingin a clinical platform is now a globalsolutionand we work with major pharmaceutical companies.

Little Journey isa Series A HealthTechstart-upand wearea highly collaborative mission-driven organisation with a team ofabout 30 (includingProduct&TechSales &MarketingOperations &Delivery). We aim to change the future of personalised paediatric care one empowered family at a time. We value honesty and integrity trust and accountability reflection and learning proactive thinking and a deep commitment to helping others.

Diversity & Inclusion

We encourage people from allwalks of lifeto apply and strive toeliminateunconscious bias in our recruitment process. We do not discriminate on ethnicity religion sexual orientation gender identity veteran or parental status or disability. We encourage candidates from underrepresented groups to apply. If you need adjustments made to our application process to help accommodate any disabilities pleaselet us know on

Required Experience:

Manager