Associate Director of Strategic and Digital Marketing

humblecollegefounded before Texas was a stateBaylornow stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions just 52 of which are private universities.

Since 2011 Baylor has been named as one of the nations Great Colleges to Work For. Great Colleges to Work For is one of the countrys largest and most respected workplace recognition programs. Each year Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey conducted by ModernThink is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor Athletics is seeking a motivated elite worker to be our Associate Director of Strategic and Digital Marketing. This individual will oversee marketing efforts for Womens Basketball Volleyball and addition to their sport oversights this individual will be assisting with community engagement efforts to increase Baylor Athletics partnerships with the greater Waco area including establishing relationships with youth teams churches local school districts and more. This role will also spearhead email marketing for Baylor-hosted concerts and events a weekly revenue-generating email series known as SicEMail and the marketing of game day experiences.

Ultimately the goal of this position is to increase the attendance revenue and community relationships for their assigned sports. This is a more digitally-focused role that will be centered around mass fan emails advertising surveys and community activations.

A Bachelors degree in Sports Management Marketing Communications or a related field and two years of working in athletics marketing with strong email and advertising experience. Highly proficient in Eloqua emails digital and traditional advertising and Adobe Creative Suite and Microsoft Office A Masters degree is preferred. Additional education or experience will not be considered in lieu of one another.

Applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

• Develop and execute marketing plans for their assigned sports of Womens Basketball Volleyball and Softball
• Oversee all emails digital advertising traditional advertising and community engagement for assigned sports
• Assist and be involved in conversations with the greater Waco area to promote a stronger relationship between community partners to increase attendance and support from local families youth teams churches schools etc.
• Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports
• Write and send the weekly revenue-generating email series titled SicEMail
• Assist and collaborate with the Bear Foundation on all marketing efforts relating to concerts and events hosted by Baylor University
• Oversee the execution of game day experiences during Football game days
• Conduct surveys for assigned sports to ensure fan and student feedback is being listened to and applied on a game-to-game basis
• Track performance on attendance and revenue for assigned sports and always being looking to evolve and grow their audience
• Collaborate with staff members who will be executing game day experiences to ensure they are effectively marketed to drive maximum revenue
• Maintain working knowledge of and adherence to all NCAA Big 12 Conference and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff
• Other duties as assigned by supervisors
• Perform all other duties as assigned to support Baylors mission.
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family eligible employees receive a comprehensive benefits package that includes medical dental and vision insurance generous time off tuition remission and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your familys wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more go toBaylor Benefits & Advantages.

Explore & Engage

Learn more aboutBaylorand our strategic visionBaylor in Deeds. Also explore our great hometown ofWacoand the many opportunities toengage locally. If you are new to Central TexasThis is Waco!