Account Director, Paid Social

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

1580 - Account Director Paid Social

Role Summary and Impact

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

WPP 650 is a bespoke agency unit within WPP dedicated to serving the evolving communications needs of government clients. We bring together the best of WPPs talent technology and insights to deliver impactful modern and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact the kind you can point to with pride.

We are looking for a paid social specialist to continue their career asAccountDirector.This personwillassumeday-to-dayresponsibilityfor the paid social output of abusy client account (or accounts)and willalsohelpoversee a team of more junior staff responsible for theeverydayrunning of the of social specialists preferably in an agency environmentwould be of person will alsobe requiredto develop strong relationships with clients suppliersand other stakeholdersbecoming atrustedvoice for all things paid such the ideal candidate is someone withextensive knowledge of paid advertising acrossallofthe key social channels(Facebook Instagram Twitter Snap TikTok etc).

Key Responsibilities:

AccountDirectorsarecharged withresponsibility for theday-to-daypaid social outputof one (or more)clientaccountswith several key areas of include:

Campaign Management

• Overseeing the production of comprehensive paid social media plans ( supporting material) that align with clientsobjectivesand KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these backboth to internal and external stakeholders.

• Overseeing ahybrid team (made up of both local and Global Hub employees)responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. Comfortabletroubleshootingand helping train junior team members to use advanced features such as bid rules and 3^rdparty optimisation/creative/measurement tools.

• Responsible formaintainingthe standard of regular quality assurance (QA) checks undertaken bythoseworking on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).

• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance calls on a regular basis and supporting thewiderteam to presentresultsas necessary.

• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team toidentifytrends and recommend actionson-platformto capitalise/mitigate thesetrendsas necessary.

• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.

Client& PartnerManagement

• Responsible fordelivering onthe over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.

• Acting asakey social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agencys social output.

• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclients business. Able toidentifyopportunities to test and innovate in the paid social space presenting these opportunities to stakeholders and securing client backing.

• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.

• Building andmaintainingrelationships with the key media partners including Meta Twitter Snap TikTokPinterestand others.

People Management

• Ensuring the effective management ofboth the local team andGlobal Hub employeesensuring workloads are sufficientlymonitored& prioritised to ensure deadlines are met.

• Working your Account Manager and the team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.

• Communicate clearly andin a timely mannerwith internal and external stakeholders asrequiredacross email chatvideoand in-person. Leading presentations where necessary.

• Attend and lead regular internal meetings and training sessionsin order toactively contribute to a collaborative and friendly paid social community.

• Leading the recruitment process for your immediate team and working with the head of department toassistwith wider team recruitment as needed. This will involve leading interviews making staffing decisions and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identifyopportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.

• Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.

• Working closely with planning team other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.

• Collaborating on thought-leadership pieces and POVs for the agency and GMS social community.

• Responsible for theaccurateand effective management of agency finance the immediate team fulfil the mandatory finance process ina timelyandaccuratemanner to ensure prompt payment/invoicing and minimise finance queries.

Skills and Experience

Experience working in a busy agency or client-side social team is key to this are looking for a candidate whois able todisplay the following attributes:

• Extensive experience setting up and optimising paid social campaigns acrossa number ofthe key social platforms (Facebook Instagram Twitter Snap TikTok etc). Training certifications in any of the key platforms would be a plus(e.g. Meta Blueprint).

• Experience planning large-scale paid social campaigns preferably across a mix of brand and direct-responseobjectives.

• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs annual reviews etc).

• A cleara track recordof working with clientsandexternal strong relationships is key to the role the ideal candidate should feel comfortable presenting to clients and leading calls as required.

• Experience line managing othershelping ensure day-to-day workloads are effectivelymanaged. The ideal candidate should also have experience training and mentoring those more junior across all things paid socialandshould be ableto communicate effectively with people from all diverse backgrounds cultures countries.

• Teamwork is key to thisroleand we are looking for someone who is collaborative friendly and with a can-do attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.