Customer Advocacy and References Program Manager, RoW
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Job Summary
Location/working model:London (Hybrid) or EMEA (Remote)
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points supports sales and strengthens our market credibility.
This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Key Responsibilities:
- Build and manage a structured global customer advocacy and references program
- Define processes governance and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
- Ensure alignment with messaging and sales priorities
- Build and manage a customer reference directory to serve sales efforts
- Support sales with relevant references for active deals
- Manage reference requests and customer engagement
- Develop relationships with key customers for executive references and advisory programs
- Drive joint customer promotion: events speaking opportunities Webinars podcasts interviews and joint PR on key milestones
- Partner with Sales Customer Success Product and Marketing
- Ensure advocacy assets are accessible and actively used
Requirements:
- 5 years in customer marketing advocacy product marketing or customer success (B2B SaaS preferred)
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
is your contact for any questions. We kindly request that you apply via our website or LinkedIn.
Required Experience:
Manager
About Company
AI-powered insurance software by Sapiens. Boost efficiency, automate workflows, and drive more intelligent decisions.
