Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
At Viaplay Group we entertain millions of people every day through our streaming services radio networks and TV channels. We believe in the power of content not just as a way of telling stories and touching lives but also expanding worlds.
Since November Allente is now part of Viaplay Group and were looking for the best people to join us on our journey. Right now were searching for aPerformance Marketing Specialistfor our Allente business in ourStockholm officeare you ready to hit play on an exciting career change This is a full-time position with a full-time on-site office policy.
The role
You will be part of the Central Performance Marketing team responsible for lower funnel marketing cross Nordics for our Allente business. As a Performance Marketing Specialist you will be responsible for media strategy optimization reporting and evaluation for Allente. You will be working closely with our Project Manager within the team as well as our media agency and you will be the main point of contact for Allente Performance Marketing operations towards local marketing and commercial teams.
Own performance across Google Ads (Search DemandGen) and paid social (Primarily Meta but also TikTok Snapchat possibly LinkedIn) together with our media agency
Steer and work with the agency on campaign setup optimization and prioritization to ensure strong results
Monitor performance closely and drive continuous improvements across bids audiences creatives and account structure
Track analyze and report on results with a clear focus on ROI CPA and revenue
Identify growth opportunities through keyword expansion audience insights and structured testing
Ensure accurate tracking and data quality together with agency and the team
Work with budget allocation and channel mix based on performance and business goals together with agency and the team
Stay on top of platform updates new features and trends to continuously improve performance
What were looking for
You thrive as a collaborator working alongside specialists and stakeholders to maximize profitability of our digital investment. Ensuring quality and progress in projects with a data driven foundation and business-oriented mindset.
We understand you may feel confident ticking certain boxes more than others and thats why we always keep an open mind in our recruitment process. But to thrive in this role we do believe youll have at least some experience in the following:
A bachelors degree in marketing economics or similar.
4 years work experience within performance marketing/digital marketing.
Experience in project management planning and execution.
Experience in data driven analysis and reporting.
Experience in stakeholder management.
Knowledge in GA4 and web analytics.
A hard-working team player with a solution-oriented mindset.
Communication and writing skills in English.
Its a bonus if you have knowledge in some or all platforms below:
Google Ads
SA360
DV360
Meta Business Manager
TikTok Business Center
Snapchat Ads Manager
LinkedIn Business Manager
Smartly
GA4
What we offer you
Weve got you covered! 30 days of paid vacation every year an attractive pension and insurance scheme and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the drivers seat of your own development.
Entertainment is what we love and entertainment is what we do. So unlimited access to Viaplay seems only fair for you to get to know the product including series & viewing events new release movie rentals linear channels and more.
Hit playtoday
If this feels like your kind of challenge make sure you apply by attaching your CV here you may also want to add your LinkedIn profile. Please dont send us your application via email because we wont be able to accept it. We do however welcome any questions you may have about this particular position.
Want to learn more about who we are and what we doCheck out our careers pageorfollow us on Instagram! Were only ever a few clicks away.
