Director, Product Marketing AI Optimization

We are seeking an empathetic highly entrepreneurial leader to serve as the Director Product Marketing - AI this role you will be responsible for creating an AI culture of pull-adoption across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity driving product consolidation branding image and asset creation and spearheading both internal and external campaigns.

In this position...

This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption lead training and enablement frameworks and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management identifying what truly matters to people and holding strict accountability for adoption metrics this is the role for you.

What youll do...

You will lead the marketing and adoption of our AI products by delivering the following::

1. Create a Digital Product Marketing Strategy from Scratch

• Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products.
• Lead branding product consolidation image creation and brand asset development.
• Design and execute impactful internal and external campaigns to promote AI solutions.

2. Drive User Adoption & Create a Culture of Pull-Adoption

• Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products.
• Control track and improve adoption metrics holding strict accountability for adoption targets and KPIs.
• Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users.

3. Lead Training Enablement & Content Creation

• Develop and lead robust training and enablement frameworks across diverse teams.
• Create compelling videos training materials and communication assets.
• Identify what matters to people applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding.

4. Partner with Go-to-Market Teams & Ford Direct

• Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations.
• Act as a liaison across cross-functional teams (from sales to design) ensuring the product aligns with the target user and driving global/regional growth initiatives.
• Leverage an entrepreneurial spirit to explore proactivity integration and automation for the customer of tomorrow.

5. Lead Teams of External Consultants and Agencies

• Oversee and lead teams of external consultants marketing agencies and creative partners to execute on the vision.
• Manage vendor relationships and ensure all deliverables align with Fords strategic goals and brand standards.

6. Accelerate Time-to-Value & Phased Rollout

• Design phased rollout strategies that mitigate risk and manage change management effectively.
• Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact.
• Eliminate waste by identifying redundant efforts and steering teams toward shared solutions.

Youll have...

Digital Product Marketing Strategy:Proven ability to create marketing strategies from scratch amidst ambiguity including branding product consolidation and image/asset creation.

Change Management & Empathy:Expertise in change management methodologies understanding what matters to people and applying deep empathy to drive user adoption.

AI & Customer Experience (CX):Experience in AI technology automation and transforming data into intelligent decisions to elevate the customer and employee experience.

Cross-Functional Leadership:Track record of coordinating product launches and working closely with Go-to-Market teams sales design and Ford Direct.

Agency & Consultant Management:Demonstrated success in leading teams of external consultants marketing agencies and creative professionals.

Content Creation:Hands-on ability to direct or create high-quality videos training materials and enablement frameworks.

Entrepreneurial Spirit: A proactive innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.

12 years of professional experience in marketing or sales career leading the implementation of digital product.

Marketing degree or similar BS/BA equivalent degree.

Even better you may have...

• Masters degree preferred.

• Design thinking certifications.

• Change management certifications.

• A unique mix of experiences mirroring top-tier brand management (e.g. luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.

• Proven track record of controlling and improving adoption metrics holding accountability for adoption targets.

• Deep understanding of proactivity integration and automation in customer experience.

• Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.

What youll receive in return...

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

This position is a leadership level 4.

For more information on salary and benefits click here:2026 LL4 Benefits Summary

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

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