Manager, DTC

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

Manager DTC

Overview

AtSharkNinjawerebuilding a best-in-class DTC business that puts the consumer at the center and moves at for a commercially drivenManager DTCMerchandisingto own and grow a category like a business.

This role is accountable forassortment strategy revenue growth margin performance and inventory healthacross the full commercial lifecyclefrom line planning and forecasting through to promotional strategy and digital merchandising.

You willoperateas an end-to-end ownerakin to a General Manager using data customer insight and strong commercial instinct to make decisions move quickly and deliver results.

Key Responsibilities

Own Category Performance

• Own and deliverrevenue margin and inventory targetsfor your category within the DTC channel

• Identifyrisks and opportunities early and takedecisive actionto course-correct

• Lead weekly business reviews focused onactions and decisions not reporting

Assortment Strategy & Line Planning

• Define and evolve arole-based assortment strategy(traffic drivers margin drivers innovation exit)

• Evaluate SKU productivity and make clear recommendations on what toscale fix or remove

• Partner cross-functionally (Product Supply Chain Marketing) to shape line plans grounded inconsumer demand and commercial opportunity

Forecasting & Inventory Ownership

• Own demand forecasts informed byperformance trends market signals and commercial judgment

• Partner with Supply Chain and Planning tooptimizeinventory flow availability and risk mitigation

• Balance growth with inventory health managingweeks of supply turns and stock risk

Promotional & Pricing Strategy

• Develop and executepromotional and pricing strategiesaligned to revenue and margin goals

• Evaluate promotional effectiveness understandingrevenue vs. margin trade-offs

• Lead atest-and-learn approachto continuously improve promotional ROI

Digital & Site Merchandising

• Own theend-to-end on-site merchandising strategyto drive conversion AOV and revenue

• Prioritize product visibility and placement based onperformance inventory position and commercial priorities

• Optimizecategory navigation product storytelling and bundling to enhance thedigital shelf experience

Data-Driven Decision Making

• Translate data intoclear actions and commercial decisions

• Leverage insights across sales conversion traffic and customer behavior to inform strategy

• Build and communicate astrong point of viewon performance and what needs to happen next

What Good Looks Like

• Operates as anowner of a business not just a function

• Makesfast clear decisionswith imperfect information

• Balancesdata customer insight and commercial instinct

• Comfortable makingtrade-offsacross revenue margin and inventory

• Proactivelyidentifiesissues andacts with urgency

• Communicates with clarity and conviction focused onactions and outcomes

Qualifications

• 58 years of experience in merchandising DTC/eCommerce buying or category management

• Strong commercial and financial acumen includingmargin forecasting and inventory management

• Experience owning or influencingassortment pricing and promotional strategy

• Highly analytical with the ability to turn data intoclear actionable insights

• Experience ineCommerce or omnichannel retail environments

Preferred Experience

• Direct experience withDTC site merchandising and digital shelf optimization

• Background inconsumer products or hard goods

• Experienceoperatingin atest-and-learn or experimentation-driven environment