Marketing Specialist, Conferences

What makes Gartner a GREAT fit for you

When you join Gartner youll be part of a fast-growing team that helps the world become smarter and more connected. Were the leader in our industry achieving double-digit growth by helping clients make the right decisions with business and technology insights they cant find anywhere else. Our associates enjoy a collaborative work environment exceptional training and career development as well as unlimited growth potential. If you like working with a generous supportive high-performing team Gartner is where you want to be.

About this role:

We are seeking an innovative commercially driven Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging value-based messaging and marketing approaches. This individual will work closely with the conference marketing team conference program management digital and other stakeholders.

The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results accountability relevance innovation and speed to market.

What youll do:

Assist the Associate Marketing Director or Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention

Define execute and manage targeted campaigns with clear deliverables and commercial impact on one or more conferences

Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design campaign development and campaign execution - on time and with exceptional quality

Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend

Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development

Define and execute client-facing associates content strategy to help them understand the conference value aligned roles key messages marketing milestones and available selling tools to engage clients and prospects

Review analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

What youll need:

Metrics-driven and insatiably curious with a minimum of 2 years experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

Exceptional project management skills

Knowledge and experience in marketing campaign creation lead management and pipeline conversion

Data-driven and analytical; experience with Google Analytics a plus

Great interpersonal collaborative and communication skills

Email marketing with marketing automation experience such as Eloqua or similar

Experience with fundamental principles of design

Understanding of and experience with SEO/SEM

Web content creation and content management skills; experience with Adobe Experience Manager a plus

Left Brain Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy

Some travel will be required

Who you are:

Process-driven methodical organized and pays strong attention to detail.

Be able to work autonomously (i.e. high degree of self-reliance/self-starter)

Team player with good time management skills.

What we offer:

In addition to an outstanding work environment with rapid advancement potential you will be part of a team that is extremely collaborative and creative. Gartner associates enjoy exceptional compensation and benefits including:

Competitive base salary

Flexible work environment

Great work culture

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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