Trade Marketing Manager

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy lifes unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical products and services that keep pushing hearing care forward and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore opportunities to grow and make positive change on people lives through your work this is the place for you.

Trade Marketing Manager

We are looking for a results-driven Trade Marketing Manager to act as the strategic bridge between the Global/Corporate Brand strategy and the local market sales execution. This role is responsible for translating brand plans into effective channel-specific marketing initiatives that drive traffic conversion and brand visibility at the point of sale ultimately aligning with the companys commercial growth objectives in China.

More about the role:

• Channel & Brand Strategy Execution

• • Translate the global commercial and brand strategy into localized trade marketing policies and channel-specific action plans to drive business growth.
  • Set and manage the trade marketing budget and measurable targets (ROI market share distribution KPIs) for the China market.
  • Act as the key liaison between corporate/China marketing team and the local sales force to ensure synergy between global brand campaigns and local retail/trade execution.
  • Conduct regular store visits and trade partner meetings to gather market intelligence regarding pricing competition sales opportunities and customer behavior. Centralize this data to provide actionable business intelligence and recommendations.

• Marketing Communication(online and offline)

• • Be responsible for brand strategy development marketing mix planning to ensure successful launch and sustainable growth of product
  • Be responsible for all marketing events ensuring the objectives are met and the events receive high marks from attendees (internal and external)
  • Develop media relations plans and implements with the sales team
  • Ensure that all marketing communication and business development activities are consistent with Sonova brand image and graphics standards program
  • Execute the digital strategy and direction including activation activities content management cross websites and social media platforms etc.
  • Translate business opportunities customer needs and business goals into an actionable digital plans

• Performance Management & Budget Control

• • Set clear KPIs for trade campaigns (e.g. distribution gains market share ROI sell-out volume) and track performance against targets.
  • Manage the trade marketing budget ensuring efficient allocation of resources across channels and campaigns.
  • Monitor competitor activities and market dynamics across all channels reporting back insights to guide future strategy.

More about you:

• Minimum 10 years of marketing experience with at least 3 years in a Trade Marketing Channel Marketing or Category Management role within the medical device pharmaceutical OTC or healthcare FMCG sector in MNC.
• Ability to work under pressure
• Willingness to perform and result orientation
• Excellent analytical problem-solving and project management skills.
• Growth mindset
• A passion for continuous learning and professional development.
• Excellent oral and written English communication

More about what we offer:

As one of the worlds leading hearing care providers headquartered in Switzerland were committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment regardless of a candidates ethnic or national origin religion sexual orientation or marital status gender genetic identity age disability or any other legally protected status.