Sr. Director, Journey Planning & Omnichannel Orchestration

JOB SUMMARY:

Responsible for translating Go-To-Market (GTM) strategies into coordinated customer-centric activation plans across channels. This role defines and operationalizes end-to-end communication frameworks ensuring the right message reaches the right audience at the right time. Serves as the bridge between GTM strategy and channel execution this leader drives cohesive efficient and performance-oriented marketing activation across paid owned and earned channels.

MAJOR RESPONSIBILITIES:

• Journey & Communications Framework Design Define end-to-end customer journeys and communication frameworks ensuring alignment to brand audience and commercial priorities.
• Omnichannel Activation Planning Translate GTM strategies into actionable omnichannel plans including messaging hierarchy sequencing and channel roles.
• Channel Coordination & Orchestration Lead cross-channel alignment and execution planning to ensure seamless delivery and reduce fragmentation or duplication.
• Audience-Centric Delivery & Optimization Partner with Audience Strategy and analytics teams to refine segmentation targeting and journey performance.
• Execution Governance & Enablement Establish frameworks tools and best practices to enable effective activation; act as central coordination point across strategy creative and channel teams.
• Understand and actively participate in Environmental Health & Safety responsibilities by following established UDX policy procedures training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelors degree in Marketing Business Communications or related field required; MBA or advanced degree preferred.

EXPERIENCE:

• 10 years experience in marketing strategy communications planning omnichannel activation or related disciplines
• Experience operating in complex matrixed organizations with multiple stakeholders and shared accountability models
• Proven track record translating enterprise or portfolio-level strategy into integrated cross-channel execution
• Experience leading and developing high-performing teams
• Strong experience partnering with analytics brand and audience strategy creative and channel teams

ADDITIONAL INFORMATION:

• Strategic Thinking
  • Ability to translate business objectives into structured end-to-end activation frameworks
  • Strong understanding of how audience message channel and timing work together as an integrated system
• Omnichannel Marketing Expertise
  • Understanding of paid owned and earned channel roles strengths and constraints across the customer lifecycle
• Journey Planning & Customer-Centric Design
  • Ability to design communication frameworks that drive engagement and conversion
• Cross-Functional Leadership & Influence
  • Ability to lead through influence across strategy creative analytics and channel teams
  • Strong collaboration and stakeholder management skills in highly matrixed environments
• Execution Translation & Operational Rigor
  • Ability to convert strategy into clear actionable plans with defined sequencing priorities and timelines
  • Strong attention to detail and ability to manage complexity without losing strategic clarity
• Data Fluency & Performance Orientation
  • Ability to interpret performance data and apply insights to optimize activation plans
  • Familiarity with segmentation targeting and test-and-learn methodologies
• Communication & Alignment
  • Excellent verbal and written communication skills
  • Ability to create clarity and alignment across diverse teams and levels of the organization
• Tools/Tech Familiarity
  • Experience with marketing automation and campaign management tools
  • Familiarity with project management and workflow tools (e.g. Workfront or similar)
  • Exposure to personalization testing frameworks and customer data platforms (CDPs)
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.