Paid Media Stratigist

Background & Purpose of the Job :

The mission of the Paid Media Strategist is to drive the growth of All-Clad Lagostina T-fal and Rowenta through strategic and data-driven paid media execution. This canadidate will lead the full-funnel performance media spend to build brand awareness generate qualified traffic and accelerate direct-to-consumer revenue connecting upper-funnel storytelling to measurable conversion retention and lifetime value. Both strategic and hands-on the Paid Media Specialist will partner closely with media agency and internal teams to optimize performance identify growth areas and translate analytics into actionable insights that maximize every media dollar and deliver meaningful business impact. This is an 18month hybrid contract position based in Scarborough.

Who You Are & What Youll Do:

Full-Funnel Paid Media & Search Strategy
Own media strategy and execution across Meta TikTok Google (Search YouTube Display) & programmatic.
Drive media planning tailored to each brands full-funnel needs ensuring strong alignment with DTC revenue and growth objectives.
Create seamless paid media consumer journeys from awareness to consideration to conversion on all media platforms while using first-party data and remarketing strategies on our owned websites.
Work closely with DTC team to understand revenue goals and develop and monitor all paid media support plans to help achieve those goals. This includes weekly monitoring and pivoting based on changes/needs for of the DTC business.
Partner with the media agency to monitor weekly performance and ensure efficient effective budget allocation and optimization.
Manage paid media budgets pacing and KPIs and share within internal teams weekly and monthly
Anticipate and pilot new platform testing opportunities (i.e YouTube Shorts TikTok Ads & Shop Meta Story Builder Advantage and trending ad formats)

Creative & Content Integration
Communicate content requirements for a successful paid media strategy execution to marketing team and share using platform-specific creative briefs for internal teams and agencies (best practices content style image & video lengths/formats etc)
Oversee creative trafficking and asset delivery ensuring best-in-class execution across all channels.
Lead a structured ad testing roadmap (formats hooks storytelling) using performance insights to inform content and campaign design.

Analytics Attribution & Marketing Ops
Lead paid media reporting and dashboards across search social/influencer and programmatic: reach engagement brand lift conversion and contribution to DTC sales.
Own and optimize key commercial metrics (Revenue ROAS Cost% vs. forecast).
Manage attribution models and analytics tools (MMM MTA Google Analytics platform integrations) to connect spend to downstream sales and LTV.
Build dashboards that link awareness through to conversion and retention ensuring best practices in tagging tracking and compliance.
Ensure accurate implementation of pixels tags and tracking across platforms.

Agency Leadership & In-House Strategy
Serve as day-to-day lead with paid media agencies: set strategy define KPIs oversee creative testing and manage performance reviews.
Evaluate agency performance against growth objectives while ensuring on-brand execution.
Lead testing of in-house execution models (Google Ads trafficking reporting) to assess potential for greater agility and efficiency.

Cross-Functional Alignment
Partner with comms team managing social CRM influnecer and PR to integrate paid media into broader brand activations.
Collaborate closely with DTC teams on promotional periods SKU assortment and site changes
Regularly present strategy results and opportunities to senior leadership.