Sr. Customer References Manager, Global Customer Marketing

At the heart of AWS marketing initiatives are customer storiespowerful endorsements from globally recognized brands demonstrating leadership in AI and cloud innovation. As Customer References Manager for LATAM you will be the strategic architect identifying and vetting the customers whose stories will create wow moments for our audiences. This role requires working backwards from AWSs strategic priorities to proactively seek customers who embody the narratives that matter most ensuring we deliver fewer higher-impact customer stories that drive meaningful business results.

As part of the AWS Customer References teamthe central hub for all AWS customer reference activitiesyou will ensure consistency quality and strategic alignment across the LATAM region. Youll focus resources on customers and narratives that reflect AWSs strategic priorities and areas of significant business investment serving as the trusted partner that amplifies customer voices and showcases AWSs transformational impact


Key job responsibilities
Strategic Customer Identification & Selection
- Work backwards from desired narratives to proactively identify LATAM customers who embody stories aligned with AWS strategic priorities (AI innovation cloud transformation industry leadership)
- Develop and maintain customer storytelling frameworks that evaluate strategic value business impact technical innovation and ability to create wow moments
- Build a portfolio of stories that demonstrate leadership in AI and cloud innovation

Customer Story Development
- Shape customer stories that serve as powerful social proof for both marketers and sellers
- Identify the specific narratives that will resonate with target audiences and support strategic marketing initiatives
- Ensure stories accelerate cloud and AI adoption journey for customers worldwide
- Maintain a balanced portfolio across industries use cases and geographies within LATAM to support diverse marketing and sales needs
- Track which customers and narratives are delivering the highest impact and adjust strategy accordingly

About the team

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional


- Bachelors degree or 7 years of equivalent professional experience in marketing sales or customer-facing roles
- 5 years of experience in customer marketing customer advocacy strategic account management or related field
- Fluency in English Spanish or Portuguese
- Demonstrated ability to identify compelling narratives and authentic customer stories

- Experience in B2B technology cloud computing or AI industry
- Understanding of enterprise sales cycles and the role of customer references in accelerating deals
- Experience with customer segmentation methodologies and strategic portfolio management

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