Associate Director, Commerce (Remote Canada)

About Directive Commerce

Directive Commerce is a brand-new B2B commerce marketing division purpose-built for industrial distributors manufacturers and complex B2B sellers. We sit at the intersection of technical commerce infrastructure and performance marketing helping companies with large product catalogs multi-channel distribution challenges and enterprise ecommerce platforms turn complexity into revenue. Were building this from zero.

Thats not a warning. Thats the pitch.

The Role

This is a founding role. As Associate Director Commerce Services you will be the operating core of Directive Commerce the person who makes the work excellent earns client trust and helps build the methodology that defines what B2B commerce marketing looks like at scale.

You will be the Managing Directors right hand. That means you bring strong opinions execute without hand-holding lead client relationships at the executive level and are deeply capable in the technical work of feeds and marketplace. You will manage people build playbooks and contribute directly to the growth of a division that does not yet have a ceiling.

What Youll Own

Feeds & Marketplace The Core

• Lead product feed strategy across a portfolio of B2B clients from initial audit through full-channel optimization

• Own feed architecture attribute taxonomy and feed health across Google Shopping Microsoft Shopping Amazon Business and emerging B2B channels

• Manage marketplace presence and performance for clients on Amazon Seller Central and Vendor Central with working knowledge of Amazon Business-specific features (quantity discounts business pricing tiers tax exemption procurement integration)

• Translate complex B2B product catalogs 10K SKUs technical specs compliance data tiered pricing into clean performant feed structures

• Apply our proprietary three-treatment pricing framework (Advertise / Exclude / Route to RFQ) across client catalog strategies

Client Leadership

• Serve as the senior strategic point of contact across your client portfolio

• Lead QBRs executive reporting and strategic roadmaps with confidence

• Identify expansion opportunities and proactively bring them to the table before the client asks

Division Building

• Co-build the Directive Commerce methodology document it pressure-test it and own it

• Actively use AI tools to improve feed quality catalog management and client deliverables; establish the standard for AI-augmented commerce work at this division

• Contribute to new business pitches and RFP responses as a subject matter expert

• Hire onboard and develop team members as the division scales

What You Bring

• 5 years in performance marketing with at least 3 years of direct hands-on experience in product feed management and marketplace operations not adjacent to it in it

• Deep platform fluency: Feedonomics (strongly preferred) DataFeedWatch or equivalent enterprise feed management tools

• Demonstrated Google and Microsoft Shopping campaign management at scale

• Amazon Seller Central and/or Vendor Central experience required; Amazon Business experience is a meaningful differentiator

• Experience with B2B ecommerce industrial distribution or high-SKU catalogs you understand why a 100K SKU catalog is a different problem than a 500-SKU DTC brand

• Executive presence: you can run a QBR with a VP hold your ground in a strategic disagreement and represent the division externally

• People leadership: youve managed or mentored direct reports and take their development seriously

• A builders orientation: youre energized by the blank page not slowed by it

• Practical already-integrated AI fluency not theoretical

What Success Looks Like

• 90 days: Client audits complete initial methodology documented first QBRs delivered with confidence at least two expansion opportunities identified in the existing portfolio

• 6 months: Client retention strong first expansion revenue generated two new business pitches contributed to division playbook drafted

• 12 months: You are the recognized internal and external authority on B2B commerce feeds and marketplace at Directive Commerce. The methodology exists because you built it. The clients trust you. The team is growing.

Why This Why Now

No major agency owns B2B commerce end-to-end. The incumbents are Amazon-only boutiques or DTC agencies trying to retrofit consumer playbooks onto industrial clients. Were building something that doesnt exist yet with real infrastructure real ICP focus and a leadership team that moves fast.

If you want a role where you can see the direct line between your work and the P&L where builder is a job description and not a platitude and where B2B complexity is a feature rather than a constraint this is it.

What We Offer

We have a set living wage at Directive

• Compensation for this role includes a competitive base salary plus performance-based bonus eligibility

Medical dental vision plans disability and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum) Paid Company Holidays Your Birthday Off End of Year Recharge (Closed December 24 - January 1) Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Work Environment Requirements:

As a remote-first company youll have the ability to work from anywhere in the US. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada the UK and Australia. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information:

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

Required Experience:

Director