Senior Manager, Digital Analytics

Position Overview

The Senior Manager Digital Analytics is a senior individual contributor within Marriotts Enterprise Data Analytics & AI organization responsible for shaping how analytics informs digital product strategy and investment decisions. This role partners closely with Digital Product Technology and Engineering leaders to understand business goals define success metrics and proactively guide analytical focus toward the highest-impact opportunities.

Acting as a trusted strategic advisor the Senior Manager moves beyond reporting to frame ambiguous problems assess tradeoffs and translate data into clear executive-ready recommendations. Success in this role requires strong technical analytics expertise combined with exceptional executive communication and the ability to influence product direction through insight storytelling and informed judgment.

Requirements and Qualifications
Bachelors degree in Business Analytics Statistics Economics or related field
6 years of experience in analytics business intelligence or data-driven strategy roles
Demonstrated experience supporting customer-facing digital products platforms or technology-enabled experiences.
Proven ability to operate as a senior individual contributor with functional leadership responsibility
Proficiency with analytics and data tools (e.g. SQL Snowflake Adobe Analytics BI platforms such as Tableau)
Strong written and verbal communication skills including experience influencing senior stakeholders
Demonstrated ability to proactively identify business and product questions and shape analytical agendas
Experience partnering closely with engineering or platform teams on data-informed strategy

Preferred Qualifications
Experience applying statistical methods (e.g. hypothesis testing segmentation regression trend analysis) to business problem solving
Hands-on experience using Python and/or R to support analysis and insight generation
Experience supporting experimentation causal analysis or test-and-learn measurement
Familiarity with digital data instrumentation data quality and platform measurement considerations

Key Duties and Responsibilities

Strategy & Roadmap Influence
Use analytics to inform digital product strategy and roadmap prioritization including where to invest what to optimize and what to deprioritize
Act as a trusted advisor to Digital Product and Technology leaders helping frame strategic questions and evaluate options using data
Provide insight into customer behavior platform performance and experience outcomes to support product planning and sequencing decisions
Translate analytical findings into strategic implications not just metrics or observations to drive business decisions

Analytics Leadership & Management
Serve as the functional analytics lead supporting digital products platforms and technology initiatives
Define KPIs success metrics and analytical frameworks aligned to product goals platform health and experience outcomes
Proactively identify trends risks and opportunities that warrant strategic or roadmap consideration

Analysis & Insight Delivery
Own and optimize performance of direct digital channels (web and app) evaluating results in the context of demand patterns traveler intent market conditions and portfolio dynamics to drive traffic quality conversion and revenue.
Lead optimization of digital experience across the customer journey improving booking conversion engagement merchandising effectiveness and other key commercial outcomes.
Assess how digital engagement shapes acquisition loyalty progression and retention; translate insights into strategies that increase long-term customer value and overall business contribution.
Conduct deep-dive analyses across web mobile and account-based experiences including funnels journeys lifecycle and platform performance
Partner with Product Technology and Engineering teams to assess feature launches platform enhancements and technical changes
Support experimentation and test-and-learn efforts including A/B testing and incremental impact analysis where applicable
Ensure analytical rigor consistency of metrics and clarity of assumptions across strategic initiatives

Storytelling & Executive Communication
Synthesize complex analyses into clear strategic narratives tailored for product technology and senior leadership audiences
Develop executive-ready materials that connect insights to decisions tradeoffs and recommended actions
Use storytelling to drive alignment and momentum not just awareness

Cross Functional Data & Analytics Partnership
Collaborate with Data Engineering BI and Analytics teams to ensure reliable data pipelines shared definitions and scalable insights
Influence without authority by building credibility and strong working relationships across product and engineering organizations
Contribute to analytics best practices documentation and improved data literacy across the enterprise

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.