Gifts in Wills Campaign Specialist

Permanent Part time role (22.8 hours per week)Melbourne location hybrid workingGenerous salary packaging availableWe offer flexible hybrid work arrangements designed to support balance and collaboration. This role requires availability on Mondays Thursdays and one additional day of your choosing. Thursday is our dedicated team day based in our Docklands office a chance to connect collaborate and build strong working relationships. For the remaining two days youre free to choose where you work Australian Red CrossAustralian Red Cross is part of the worlds largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for this role supports our workBequests are a vital and growing source of untied income for Australian Red Cross supporting our long-term humanitarian mission. The Specialist supports the development and delivery of strategies to build a sustainable portfolio of intenders considerers and confirmed bequestors. This role contributes to the implementation of cultivation activities designed to deepen engagement with these supporters and grow long-term revenue to Australian Red will play a key part in the implementation of the bequest direct marketing strategy to help identify and convert leads into the Living Bequest Pipeline. This includes engaging with known Australian Red Cross donors and contributing to efforts to attract new supporters through lead generation acquisition and advertising you will do day to dayAssist with the development and coordination of a multi-faceted end-to-end direct marketing bequest program (including digital direct mail telemarketing email social media and other relevant channels) to help identify acquire and convert leads into the Living Bequest Pipeline from both known Red Cross supporters and cold prospecting the management of relationships with key third-party suppliers including telemarketing agencies mail houses and freelance copywriters and designers to ensure the effective and timely delivery of campaign in engaging internal stakeholders to help maximise lead generation activities and conversion strategies across Fundraising Partnerships Members Volunteers and other relevant the promotion of the Australian Red Cross bequest program to the public by helping cultivate leads and awareness through advertising and promotional activities across print and digital channels aimed at cold audience in partnership with the Data & Insights team and key stakeholders to support the development and use of propensity models and reporting tools to evaluate direct marketing you will bringDemonstrated ability supporting programs to acquire customers/donors and helping grow support into flourishing written and verbal communication skills with high attention to detail and the ability to adapt messaging to suit different and approachable with the maturity and diplomacy to engage respectfully with bequest supporters potential supporters and stakeholder engagement skills with the ability to successfully support and maintain collaborative relationships with internal and external in Jira Word Excel Outlook PowerPoint and other relevant software tools. Microsoft Dynamics 365 experience highly that act for you while you act for humanityFinancial wellbeing: In addition to your salary you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15900 for living expenses (such as rent groceries utility bills); up to $2650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual Health & Wellbeing:You can access a paid Me day just for you and a wide range of other paid leave options. You can also tap into specialist health and wellbeing advice via our Employee Assistance Program (EAP) provider Converge development: Access to ongoing learning training and information This role is covered by the Social Community Home Care and Disability Services Industry Award Level close: 5:00pm AEST on Wednesday 29 April 2026. Applications will be assessed upon receipt and applicants may be contacted prior to the closing enquiries please contact Carolyn Piggott on please note this is for enquiries only and all applications must be submitted through our website for consideration.