Associate Director, Brand OPI & Professional Care (12 Month FTC)

Position Title: Associate Director Brand - OPI & Professional Care (12 Month FTC)

Location: Hybrid - Wimbledon (2 days)

Contract: 12 Month FTC

Reports to: Senior Marketing Director

Direct Reports: 4 1 dotted line

Scope: OPI & Professional Hair Care (UK/I)

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit .

THE ROLE

The Associate Director OPI & Professional Care Brand Marketing is responsible for setting and leading the end-to-end brand and portfolio strategy across OPI and Professional Care in the UK & Ireland. This role leads two categories: Professional Haircare and Nail with aligned channel strategies and increasing emphasis on media-first social-led and education-driven activation on a mission to grow the reputation demand and market share of our professional haircare and nail portfolio. The role will lead and maximise the brand performance through the P&L translating consumer professional stylist and shopper insight and leveraging our global IMP and activation roadmap to locally impactful integrated brand plans breakthrough launches and demand-driving activation across digital social media events education retail and e-commerce. Your work and commitment will ensure that our business achieves sales profit and market share objectives.

KEY RESPONSIBILITIES

Brand & Portfolio Strategy

• Own the long-term brand vision and annual brand strategies for OPI and Professional Care aligned to UKI business growth objectives.
• Lead portfolio prioritisation across core hero franchises and innovation.
• Develop insight-led positioning that differentiates brands within professional hybrid and consumer landscapes.
• Lead the IMP and brand performance forecasting and acceleration via the S&OP and Gp Gate process
• Own the development of the annual brand plan maximising market opportunities for brand growth driven by a clear understanding of consumer insight and the competitive landscape.

Integrated Marketing Media & Activation

• Lead integrated marketing plans across professional and consumer channels with strong emphasis on digital social influencer and media activation.
• Own major launch moments and go-to-market strategies from strategy through execution.
• Champion omnichannel excellence including TikTok Instagram paid media PR education platforms retail and e-commerce.
• Ensure alignment between education content and commercial activation to drive conversion and loyalty.
• Fully embrace the power of digital across brands and through the purchase funnel working with in-house and external digital partners to deliver with excellence.
• Execute with excellence work closely with design team influencer marketing media team and external partners to step change quality of marketing materials to reach the aspirational standards of the brands in the portfolio.
• Create develop and manage brand activity programmes to ensure all relevant activity focus across all trade sectors and markets and media activity is clear and maximises budgets by brand
• Working closely with an external media agency to lead media strategy planning to achieve the set KPIs in a cost-efficient way

Commercial & Financial Ownership

• Own brand marketing budgets and investment strategies across OPI and Professional Care.
• Partner with Finance and Sales on forecasting phasing and performance management.
• Track performance against KPIs including net revenue market share awareness engagement and conversion.
• Control Marketing expenditure and ensure evaluation of all expenditure on a continuous basis

Leadership & Team Development

• Lead coach and develop Brand Managers Shopper Marketing Manager and Education Brand Managers to deliver the business goals and develop their capabilities and competencies in line with the Wella UKI strategic & competency framework.
• Build future-fit brand leadership capability both within the team but also role model leadership within the Marketing SLT
• Develop team capabilities and skills to build strong brand business marketing teams identifying both skills and capability development plans and enabling the teams in their growth
• Foster cross-functional collaboration across Sales Education Digital Trade Marketing Finance and Global teams to support UKI as a Global flagship and enablement of delivery against our goals

ESSENTIAL SKILLS EXPERIENCE & QUALIFICATIONS

We are looking for a self-motivated individual with energy enthusiasm and great stakeholder management skills. We are looking for someone with a passion for brand building and beauty particularly the hair categories. You like to hit the ground running owning your projects and driving them through to ensure the UK market is on the map for best in class. You live and breathe Wellas company values: committed collaborative creative connected and courageous. You will excel in creating engaging communication and gaining buy-in from cross functional teams through creative storytelling and brand building.

• Degree in Marketing or Business
• Senior experience in brand marketing within beauty FMCG or pro categories ideally in premium retail
• Proven track record leading integrated brand plans launches and media activation.
• Strong commercial acumen including budget ownership and P&L mindset.
• Experience leading and developing teams at senior level.
• Able to influence effectively at all levels of the business and an able and persuasive presenter
• Able to take ownership work autonomously and use initiative to find solutions
• An aptitude for and experience of analysing and interpreting data
• People management experience
• Excellent PC skills with strong Microsoft Excel/Word/Powerpoint capabilities

WHAT WE OFFER

• 25 days holiday additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products 40% OPI 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity paternity and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Companywants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race religion or belief color national origin age genderdisability sexual orientation gender identity gender expression marital or civil partnership pregnancy and maternity veteran status or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact us at: strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster