Account Director, Implementational Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Implementational PlanningAccountDirector

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP650youllbe part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning issues that matter alongside talented colleagues who care deeply about what they but always rewarding.

This is meaningful work with real-world impact the kind you can point to with pride.

Role Summary and Impact

As anImplementational PlanningAccount Director you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital audio VOD AV) you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams acting as a key client contact on media performance aligning withOASIS(objective audience strategy Implementation & scoring)frameworkwithin WPP Open. Responsibilities include cross-channel optimisation media testing leveraging WPP Open Intelligence for data and coordinating PCA insights for future strategies.

Reporting Structure:Reports to Implementational Planning Business Director.

Key Responsibilities

• Line Management:Provide direct line management mentorship and development for junior team members.

• Client Delivery & Management:Act as the primary day-to-day client connection delivering integrated planning and activationdevelopingand presenting implementational responses and building strong client and partner relationships.

• Cross-Channel Planning:Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels creating integrated roadmaps aligned with brand and performance goals. This process is aligned withOASISframework.

• Optimisation & Performance:Lead cross-channel optimisation implement advanced measurement (including media testing frameworks) refine plans based on data and audience insights and coordinate insights for PCAs.

• Innovation & Capability:Implement and test new tools technologies (e.g. AI-driven optimisation) within client campaigns utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives all within the context of theDPAM framework.

• Team Collaboration:Foster cross-functional collaboration with Comms Planners Strategists and activation specialists presenting a unified approach aligned with theOASISframeworkwithin the WPP Open ecosystem.

Skills and Experience

• Extensive experience in media planning digital activation or implementational planning managing complex accounts and orchestrating integrated media strategies.

• Expertisein cross-channel planning (digital audio VOD AV) strong data analysis integrated media testing knowledge and client relationship management.

• Ability to translate high-level brand and performance strategies in partnership with Comms Planners and Strategists into detailed actionable tactical plans across the entire media mix directly contributing to wider client media strategy following theOASISframework.

• Advanced knowledge of the full media landscape and core media buying platforms with an understanding of how they intersect and integrate.

• Strong understanding of audience insights advanced analytics data validation and the ability toleverageperformance data for optimisation including robust media testing frameworks and WPP Open Intelligence.

• Proficiencyin planning and optimisation tools (including WPP Open) and integrating AI-driven tools.

• Proven ability to build trusted client relationships present confidently and manage expectations.

• Highly collaborative fostering productive working relationships across internal teams and partners.

• Agile innovative and pioneering mindset focused on continuous improvement problem-solving and passion for media testing.

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment.

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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