Programmatic Sr. Associate, Entertainment

About the Role

We are seeking a Programmatic Sr. Associate to execute and optimize the clients programmatic display and video campaigns across the studios 2026 theatrical release cycle. This is a hands-on execution role and the right candidate will be platform-fluent moves fast and knows how to translate entertainment audience strategy into effective programmatic buys.

This is a part-time engagement (20 hrs/week) running through December 31 2026. The candidate must be able to work with minimal oversight and deliver results within theatrical campaign windows.

Prioritized Responsibilities

Campaign Execution & Platform Management

• Set up launch and optimize programmatic display and video campaigns across DSPs (DV360 TTD or equivalent)
• Manage audience segmentation targeting strategy and bid management aligned to theatrical release windows
• Responsible for day-to-day trafficking creative rotation and pacing across programmatic buys
• Coordinate with the Activation Director on cross-channel alignment and budget pacing

Optimization & Performance

• Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
• Identify underperforming segments and adjust targeting creative or bid strategy accordingly
• Implement brand safety controls frequency capping and viewability standards appropriate for a studio entertainment brand

Reporting

• Pull and compile regular programmatic performance reports
• Contribute to cross-channel campaign dashboards and weekly client updates
• Flag issues anomalies and optimization wins to the Activation Director proactively

Qualifications :

Qualifications

• 3 years of programmatic buying experience at a media agency or in-house team

• Experience running campaigns for entertainment theatrical or studio clients required

• Hands-on proficiency with DV360 The Trade Desk or comparable DSP platforms

• Strong understanding of audience targeting strategies PMPs and open exchange buying

• Comfortable managing and pacing campaigns under tight release-window timelines

• Detail-oriented and reliable able to flag and resolve trafficking issues without prompting

• Part-time availability (20 hrs/week) confirmed before engagement

Key Characteristics

• Pedigree: Platform-native programmatic practitioner with proven experience executing entertainment and studio campaigns.

• Passion: Energized by the craft of precise audience targeting and the fast pace of entertainment campaign windows.

• Potential: A self-sufficient executor who can manage active buys surface insights and escalate risks all while operating part-time with minimal oversight.

• Play: Organized proactive and responsive. Checks dashboards without being asked and shows up prepared with context.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Full-time