Senior Account Executive, SEO

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1458 - Senior Account Executive SEO

Role Summary and Impact

Mindshare part of WPP delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

The role exists within Mindshare Channels & Solutions to support a growing team covering both SEO CRO and Search Analysis. As an Senior SEO Account Executive you will play a pivotal role in day-to-day support and in some cases ownership of client engagements SEO process and execution on and off page.

The Senior SEO Account Executive will be required to support the growth of our offering with the help of the Account Manager and lead in management of the Senior SEO Account Executives in the team. The Senior SEO Account Executive will help to support and shape the global SEO strategy for a variety of brands across content technical and outreach.

Responsibilities

Delivering client performance

Oversee development and creation of organic search best practices alongside your BD. Ultimate accountability for adherence to best practice and responsible for effective oversight of designated organic and holistic search strategies.

Create from briefs client specific search landscapes and content topics

Support the benchmark reporting and analysis of client campaigns

SEO copy writing and optimisation to support the content strategy for global and local teams

Conduct technical and content audits and provide recommendations

Work with reporting tools to analyse performance and provide recommendations with the support of senior team members

Develop an understanding of the services we offer and how we offer them

Develop skill sets to become an expert in search marketing across both paid search programmatic SEO and paid social media

Driving our process

Conduct outreach execution approach at a global level and help coordinate this in regional/local markets via the strategy agreed by SEO directors and the global client.

Quality control deliverables with senior team members in order to confidently provide documentation to clients

Work within a timely manner to meet client & internal expectations and deadlines

Inspiring our people

Provide Owned Media POVs for regular client updates to your manager to support campaign actions reporting and strategies discussions

Effectively communicate with your Manager client team and client contacts regarding deadlines and delivery of work

Train Grads and Executives on how to effectively and execute an efficient SEO plan and how to apply best practices

Support the Account Executive with tasks providing guidance where needed

Skills and Experience
The candidate should have an action-based attitude and strong time management skills to best support the SEO team. The candidate should be comfortable in presenting their findings and be confident across the core pillars of SEO and have the ambition to consistently expand their skill set.

Essential Criteria

Have an understanding in areas of Owned Media such as SEO (websites site analytics and mobile environments)

Good project management skills

Effective and efficient working style

Good understanding of on page and off page SEO

Creative thinking around content for digital

Understanding of site analytics and SEO tools

Highly organised and has a great attention to detail

Interest in search and digital media and advertising

Desirable Criteria

Experience building Looker Studio reports

Experience in building deliverable templates for the team to utilise

Language skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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Job Code: 1458

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