Adobe Analytics Architect

Role Overview

An Adobe Solutions Architect is a senior-level professional responsible for designing implementing and governing digital analytics solutions using Adobe tools. This role bridges business requirements marketing strategy and technical implementation to deliver actionable insights and scalable data architecture.

Key Responsibilities

Analytics Architecture & Solution Design

• Design end-to-end Adobe Analytics/CJA data collection solutions technical architecture and analysis workspace reporting
• Define tracking strategies (XDM eVars props events data layers)
• Create scalable data collection frameworks and tagging strategies
• Work with a wide range of stakeholders to gather business requirements and translate them into techical specifications that dev team will implement
• Work with a cross-functional team of developers testers and analysts to bring the solutions to life
• Work with highly demenading business teams to implement new solutions like CJA RTCDP

Implementation & Tag Management

• Implement and configure Adobe Analytics for web and mobile platforms
• Manage tagging using Adobe Launch / Adobe Tags (JS is not required but a solid understanding of how tagging is done is mandatory)
• Debug and validate analytics implementations using tools like Adobe Debugger

Data Layer & Integration

• Design and maintain data layer strategies for sites powered by
• Answer questions related to data layer concepts to client developers
• Ensure seamless data flow across systems and channels

MarTech Strategy & Governance

• Lead marketing technology (MarTech) ecosystem architecture
• Define governance standards and best practices
• Evaluate and onboard new tools for personalization experimentation and automation

Reporting & Insights

• Build dashboards and reports (Adobe Workspace)
• Translate business needs into measurable KPIs
• Provide actionable insights for stakeholders

Stakeholder Collaboration

• Work closely with marketing product and engineering teams
• Gather requirements and define measurement strategies
• Provide technical guidance and training to teams
• Should be able to talk in business language with clients and executives & should be able to connect with dev team in a technical language

Technical Skills

• Strong expertise in:
• Adobe Analytics
• Adobe Launch / Tags
• Adobe Experience Platform (AEP)
• Customer Journey Analytics (CJA)
• Mobile App Analytics

Knowledge of:

• JavaScript HTML CSS
• Data layer architecture & tagging
• Web/mobile analytics implementation
• Experience with integrations APIs and MarTech ecosystems

Experience

• Typically 10 years in Adobe Analytics or digital analytics
• Hands-on experience in architecture and implementation
• Experience working in enterprise or consulting environments

Soft Skills

• Strong communication and stakeholder management
• Problem-solving and analytical thinking
• Leadership and mentoring abilities

Must-Have

Any Professional level Adobe certification

Nice-to-Have

• Other Adobe certifications
• Experience with A/B testing and personalization tools
• Exposure to other analytics tools (Google Analytics Tableau etc.)
• Cloud platform knowledge (Azure AWS)