Account Executive, Paid Social
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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7385 - Account Executive Paid Social
Role Summary and Impact
T&P is one the worlds leading full service creative and media agencies connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners it brings together content and distribution into a single holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018 T&P is focused on harnessing AI across all its outputs with its 1900 people already trained on WPPs proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.
As Account Eecutive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training development at its core.
Campaign Management
- End-to-end set up of paid social campaigns across all the relevant social platforms.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
- Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaignsin order toimproveperformanceas necessary.
- Working to produce detailed &accurateweekly/monthly campaign performance reports often in Microsoft Excel.
- Writing performance commentary that delivers valuable insight and recommendations to clients.
- Assistingwith more detailed analysis including end-of-campaign reporting quarterly/annual reviews and on standalone projects.
Client & Partner Management
- Working closely with your line-manager & the wider team to support the delivery of high-quality work for clients.
- Working with partners and attending regular platform training sessions to further develop your paid social skillset.
Operational Excellence
- Responsible for managing your workload and for communicating clearly andin a timely mannerwith internal and external stakeholders asrequiredacross email chatvideoand in-person.
- Attend regular internal meetings and training sessionsin order toactively contribute to a collaborative and friendly paid social community.
- Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed allowing for prompt payment/invoicing and to minimise finance queries.
Skills and Experience
We are looking for a candidate with the following attributes:
- Display an eagerness to learn. You should be diligent and attentive to detail able to listen learn new skills and put these into practice quickly.
- Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area.
- Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
- Being part of a busy agency environmentweregularly workwithlarge amountsof data so a confidence with numbers is alsoa must.
- Teamwork is key to thisroleand we are looking for someone who is collaborative friendly and with a can-do attitude.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
IC
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.