Head of E-Commerce, GI, BeijingShanghai

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Job Description

Key accountabilities and responsibilities

E-commerce Strategy and Business Management

• Develop mid- to long-term strategies annual business plans and budgets for the companys e-commerce channels.
• Formulate growth strategies based on market dynamics platform rules and the competitive landscape and ensure effective execution.
• Break down sales targets monitor business performance and ensure the achievement of revenue profit and market share goals.

Platform and Customer Management

• Lead business cooperation and operational management across major e-commerce and pharmaceutical vertical platforms.
• Expand and maintain relationships with key platform customers driving annual framework agreements resource acquisition and joint business plan execution.
• Manage major promotional campaigns platform traffic resources media investments and sales performance during key commercial events.

Sales Operations and Data Management

• Oversee product listing pricing strategy inventory coordination promotional rhythm and expense efficiency.
• Build and optimize sales analytics systems to track key metrics such as traffic conversion rate average order value and repurchase rate.
• Continuously improve product mix investment strategy and operating efficiency based on data insights.

Cross-functional Collaboration

• Work closely with Marketing Medical Legal Compliance Supply Chain and Digital teams to drive key initiatives.
• Coordinate critical processes including product launches content review promotional campaigns and fulfillment support.
• Strengthen collaboration between brand marketing and e-commerce conversion to improve consumer reach and sales performance.

Team Leadership and Organization Development

• Build and lead the e-commerce sales and operations team with clear roles responsibilities and performance objectives.
• Coach and develop team capabilities in platform operations data analysis customer management and project execution.
• Foster a high-performing collaborative and results-driven team culture.

Compliance and Risk Control

• Ensure e-commerce operations comply with pharmaceutical industry regulations platform rules and internal company compliance requirements.
• Identify and manage business risks related to pricing promotional claims campaign mechanisms and customer cooperation.
• Promote a strong compliance mindset and effective risk management practices within the team.

Skills

• Strong understanding of major e-commerce platform operations digital marketing tactics and data analytics methodologies.
• Strong capabilities in platform negotiation customer management business planning and resource integration.
• Solid understanding of traffic operations conversion optimization promotional planning and expense management.
• Strong results orientation and commercial acumen.
• Excellent leadership communication and cross-functional collaboration skills.
• Strong problem-solving and execution capabilities.
• Able to thrive in a fast-paced business environment and travel when necessary

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