Senior Product Manager Customer Growth, Last Mile Rentals Expansion

At Amazon were working to be the most customer-centric company on earth constantly improving how we fulfill and deliver orders right to our customers doorsteps. The Last Mile Rental (LMR) team is at the forefront of this mission pioneering an innovative vehicle sharing program that enables more flexible and efficient delivery operations. This is a unique opportunity to join a rapidly growing program within Amazon Logistics and help shape the future of last-mile delivery.

In this role you will own the demand and utilization flywheel that drives rental growth and fleet efficiency across the LMR program. Youll define the product strategy that converts customer insights into initiatives that increase vehicle utilization rental conversion and repeat usage. Your expertise in customer behavior analysis growth experimentation and data-driven product development will be essential as you identify why customers choose to rentor notand translate those insights into scalable product improvements. Youll architect the value proposition and go-to-market strategy that differentiates the vehicle sharing program while building mechanisms that continuously capture customer voice and drive customer-led innovation. Working across product marketing operations and analytics youll lead cross-functional initiatives that drive program growth and sustainability.

This role is available in Madrid London or Luxembourg.

Key job responsibilities
Customer Demand & Conversion Strategy: Define product strategy that drives rental demand and customer conversion across the rental lifecycle. Identify why customers choose to rentor choose not toand translate behavioral insights into product initiatives that increase adoption and repeat usage.

Pricing Strategy & Optimization: Own pricing strategy and commercial models that maximize utilization and program sustainability. Develop and test pricing frameworks that balance customer value with business viability partnering with operations to implement data-driven pricing decisions.

Utilization & Growth Analytics: Analyze vehicle utilization patterns and rental trends to identify opportunities for improved fleet efficiency. Develop frameworks to measure customer engagement conversion rates and repeat usage metrics that inform product roadmap decisions.

Value Proposition & Market Positioning: Architect go-to-market strategy and value propositions that differentiate the vehicle sharing program and drive customer preference. Monitor rental industry trends competitor activities and customer preferences to inform strategic positioning and identify emerging opportunities.

Cross-Functional Product Leadership: Partner with marketing operations and analytics teams to align initiatives that improve customer acquisition retention and fleet utilization. Communicate strategy insights and results to senior leadership.

A day in the life
As a Senior Product Manager - Customer Growth youll spend your days uncovering the why behind rental decisions. Youll dive into customer feedback sessions analyze booking abandonment patterns and run experiments to test hypotheses about what drives conversion. One day you might be modeling pricing scenarios to find the optimal balance between affordability and program viability. The next youre presenting market intelligence on competitor offerings to inform positioning decisions. Youll perform analysis that tracks leading indicators of demand shifts partner with operations to understand supply constraints and work with the communications team to craft messaging that resonates with target segments.

About the team
Youll be joining a dynamic team of product and process improvement managers who combine strategic thinking with operational excellence. Were a collaborative group that thrives on solving complex challenges and driving innovation in the last-mile delivery space. Our team maintains a startup mindset while leveraging Amazons scale to create lasting impact. We value diverse perspectives and are passionate about mentoring and developing our team members as we continue to grow and expand our program globally.

- Bachelors degree in marketing economics business or equivalent
- Experience in product or program management product marketing business development or technology
- Experience using data and metrics to back up assumptions evaluate outcomes and make data-driven decisions
- Experience managing analyzing and communicating results to senior leadership while working cross functionally across several teams

- Experience with pricing and selection strategy
- Experience in customer segmentation customer behavior analysis conjoint/trade-off modeling
- Experience in vehicle rental fleet management mobility services or marketplace platforms

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