Commercial Product Manager INZONE Gaming

We are seeking a Gaming industry expert to be responsible for maximizing INZONE brand value and business growth through agile business management and the strategic expansion of gaming communities and new and existing sales channels.

You will have the unique opportunity to take full ownership of the entire processfrom identifying target customers and analysing market trends to executing strategic actions. We are looking for a player-centric results-driven professional who can thrive in a fast-paced environment and turn a passion for FPS gaming into sustainable business success.

As a Hybrid Key Account & Product Manager UK you will serve as the strategic bridge between the FPS gaming market and our UK retail partners (Amazon Direct-To-Consumer (DTC) and new/existing in country accounts).

You are responsible for the full commercial lifecycle of the INZONE brand: from extracting deep technical insights from pro-level communities to translate into product and activation roadmaps to securing high-value brand visibility and managing the supply-demand forecasting that drives sustainable growth.

You will:

Brand & Product Strategy

• Define and cultivate target communities that align with specific product features and brand values.
• Identify and engage potential customers through targeted outreach to maximize brand engagement and loyalty.
• Recruit and manage strategic partnerships with influencers and professional Esports teams to broaden brand influence.
• Monitor industry trends and competitor activities to proactively propose and execute new business opportunities.
• Represent the brand at Esports events to build new relationships and network with key industry stakeholders.
• Collaborate closely with internal marketing and product teams to ensure consistent brand messaging across all platforms.
• Define and Implement UK Advertising & Promotions plan:
  • Paid activity Make/commission relevant content and/or execute activity in gaming communities/channels utilising local and Central A&P budget
  • Non paid activity formulate/commission content to use in gaming communities/channels formulate and execute plan withweekly demand generation
  • FNatic sponsorship utilisation for local market

Business Management

• Manage and optimize monthly unit forecasting processes to ensure business alignment and supply chain efficiency.
• Develop and execute data-driven promotional strategies to drive brand awareness and sales growth.
• Identify and penetrate new sales channels to expand market reach within the gaming industry.
• Analyse and report on Key Performance Indicators (KPIs) such as promotional ROI and community growth metrics to continuously improve business outcomes.

Key Account Responsibility

• Drive growth of INZONE across all UK key accounts including traditional retail and existing and new ecommerce channels.
• Act as the INZONE business manager for all channels operating in the UK Market including Amazon Direct-To-Consumer (DTC) and UK local Accounts.
• Create account plans to forecast and deliver sales to channels and maximise conversions at shop front.
• Define contract terms pricing policies and distribution strategies.
• Leverage relevant sales and marketing colleagues to deliver against your account plans.
• Build great customer relationships through regular contact and reviews.

You will bring:

• A gaming industry experienced analysis-driven product/business/commercial individual
• Commercially-minded probably with a sales background
• Comfortable in a matrix operation with advanced stakeholder management ability & natural team player
• Ambitious entrepreneurial and highly professional
• Ideally well-versed in consumer marketing comfortable working with Excel

Your new office

Based at the Weybridge office you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator with classes on set days in the mornings at lunch and after work hours. We have a staff car park which includes electric charging points an undercover and secure bike rack (useful if youve made the most of the Cycle-to-Work scheme) or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here: at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together respect each other and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys respect their suggestions then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles in a wide range of countries with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion diversity and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sonys purpose to fill the world with emotion through the power of creativity and technology. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect integrity and open-mindedness. Diverse teams from all over Europe are the driving force for our business and we embrace the differences that make each of us original and unique.

With offices in 28 European countries Sony Europe caters to consumer professional semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion creativity and ambitions to Sony Europe. Apply now and lets create the future together.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race colour religion gender citizenship ancestry age physical or mental disability sexual orientation gender identity medical condition or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests please contact us by email at or by mail to: Sony Europe Limited Human Resources Department the Heights Brooklands Surrey KT13 0XW UK. When contacting us please indicate the position you are applying for and the accommodation required.

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