Client Activation Director, Entertainment (Studio Entertainment Experience Required)

About the Role

We Are Rosie is seeking a Client Activation Director Entertainment to lead and manage the Clients paid media activation across all channels for the duration of the studios 2026 theatrical campaign cycle. This is a senior-level engagement role that requires someone who has operated at the Director level inside a media agency or studio-facing team and can move fast communicate clearly and own the relationship day-to-day.

The ideal candidate brings deep experience running theatrical or entertainment campaigns from strategy and kickoff through optimization and reporting and understands the cadence pressure and nuance of working in the studio entertainment space.

Prioritized Responsibilities

Campaign Leadership & Client Management

• Serve as the primary day-to-day activation point of contact for the Clients media investment across all channels

• Lead campaign planning launch and ongoing optimization for theatrical release campaigns

• Own activation timelines deliverable tracking and internal reporting cadence

• Manage relationships between channel leads (programmatic search social) and client stakeholders

Strategy & Execution

• Partner with the Clients marketing team and agency contacts to align on campaign strategy audience targeting and messaging priorities

• Translate creative briefs and release-window priorities into actionable media activation plans

• Oversee cross-channel budget pacing and allocation decisions

• Identify and escalate risks performance gaps and optimization opportunities in real time

Reporting & Communication

• Deliver regular campaign performance updates to senior the Client stakeholders

• Synthesize cross-channel reporting into clear executive summaries

• Ensure all campaign components are tracked measured and tied to theatrical KPIs (awareness intent ticket sales)

Qualifications :

Qualifications

• 7 years of media agency or studio-side experience with at least 3 years at the Director level

• (Required) Hands-on experience managing theatrical or entertainment studio campaigns

• Strong cross-channel fluency: paid social programmatic display/video paid search streaming/CTV

• Track record of managing complex campaigns across multiple channel leads simultaneously

• Clear and confident communicator with experience presenting to senior brand stakeholders

• Familiarity with agency structures tools and partner ecosystems a strong plus

• Ability to start quickly and operate with minimal ramp time

Key Characteristics

• Pedigree: Media agency Director with a track record of leading theatrical or studio entertainment campaigns from kickoff to post-mortem.

• Passion: Driven by the entertainment space and someone who genuinely loves film and understands the stakes timing and creativity that go into marketing a studio release.

• Potential: A natural integrator who can hold together a multi-channel team stay calm under release-window pressure and keep the client informed and confident at every turn.

• Play: Detail-oriented and solutions-first. When something breaks they fix it and then document so it doesnt happen again.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract