Global Customer Marketing Manager

QAD is seeking a Global Customer Marketing Manager to drive cross-sell upsell and expansion revenue across our existing customer base. This role is virtual first EMEA based and reports to the Director of Global Revenue Marketing.

This role is part of the Global Revenue Marketing team and works closely with the broader Revenue Marketing organization to align on strategy execution and pipeline contribution.

This role is responsible for developing and executing customer marketing strategies that increase product adoption expand wallet share and support retention across QADs manufacturing solutions portfolio including but not limited to QAD Adaptive and Champion AI.

You will partner closely with Customer Success Sales Business Development and Product Marketing to deliver targeted data-driven campaigns that generate expansion pipeline and measurable revenue impact. This role will also support the planning and execution of global customer events including flagship programs like Champions of Manufacturing with a strong focus on driving customer engagement and event registrations.

This is a fully remote role based in either Madrid or Barcelona.

What youll do:

       Own the global customer marketing strategy focused on cross-sell upsell and retention

       Build and execute integrated campaigns (email digital webinars events) targeting installed base segments

       Partner with Customer Success and Sales to identify expansion opportunities and align on account priorities

       Collaborate closely with the Revenue Marketing team to ensure alignment on global campaigns messaging and pipeline goals

       Drive programs such as customer lifecycle marketing adoption campaigns and expansion plays

       Support and help execute customer conferences and flagship events (e.g. Champions of Manufacturing) with a focus on driving registrations and attendance from the installed base

       Develop segmentation and targeting strategies by industry product usage and customer maturity

       Deliver against pipeline and revenue targets tied to expansion (Sales Accepted Opportunities pipeline contribution)

       Maintain a relentless focus on pipeline performance tracking opportunities from campaign inception through to revenue

       Analyze where opportunities are stalling or falling through the funnel and proactively implement actions with Sales and Customer Success to improve conversion and progression

       Drive pipeline hygiene and SLA accountability ensuring timely follow-up clear stage progression and accurate data capture across all customer marketing-generated opportunities

       Monitor performance through weekly reporting optimizing spend and campaign effectiveness

       Collaborate with Marketing Ops and RevOps on data reporting and campaign execution. Build dashboards and insights to track customer engagement expansion rates and ROI

       Work with Localization teams to adapt messaging and programs across regions 

Qualifications :

What youll need:

• Education/Licenses:  Bachelors degree in marketing communication business or a related field.

• 5 years experience driving revenue impact through marketing in B2B Enterprise Software knowledge of ERP and the Supply Chain will be of advantage;

• Experience in designing and executing integrated marketing campaigns using tactics such as email paid advertising events and webinars.

• Experience in account-based marketing strategy and tactics.

• Advanced knowledge of digital marketing landscape and emerging technologies and trends especially in the social and mobile space.

• Computer skills:  Proficiency in Google docs sheets slides ; knowledge of CRM (Salesforce) and email marketing/marketing automation tools is a plus.
   

Other knowledge or skills:  

• Results-oriented

• Creative and collaborative

• Highly organized with strong attention to detail. Robust written and verbal communication skills

• Self-starter with the ability to adapt and multi-task

• Ability to work independently and collaboratively in a matrixed organization

• Passion lead generation with experience driving measurable business results

• Flexibility and eagerness to be part of a rapidly growing and evolving tech company

• Confident and composed with a calm demeanor

• International experience is a plus

• Any second language will be of advantage.(French German or other)

Additional Information :

About QAD:

QAD  Redzone is redefining manufacturing and supply chains through its intelligent adaptive platform that connects people processes and data into a single System of Action. With three core pillars Redzone (frontline empowerment) Adaptive Applications (the intelligent backbone) and Champion AI (Agentic AI for manufacturing) QAD Redzone helps manufacturers operate with Champion Pace achieving measurable productivity resilience and growth in just 90 days.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class. 

#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time