Analytics, Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Manager Analytics

Role Summary and Impact

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK parliamentary constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

This is meaningful work with real-world impact the kind you can point to with pride.

Analytics Manager - Government

Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising. Were endlessly curious. Our team of analytical thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Our UK Analytics capabilities are central to our success empowering WPP Medias clients with a full range of Analytics services that deliver tangible impact. This role sits within the broader WPP Media Analytics structure drawing on the specialist expertise of Modelling Analytics Consultancy and Data Science & Solutions teams.

Position Overview

The Analytics Manager Government will be a hands-on analytical professional within the dedicated team supporting the UK Government account. This role is crucial for executing various measurement activities from data analysis and insight generation to presenting findings to clients and internal teams. The Manager will be deeply involved in ensuring that effectiveness is a core consideration throughout the media planning and activation process for government campaigns. This position requires strong analytical capabilities a clear understanding of research methodologies and the ability to translate complex data into clear actionable insights for diverse government stakeholders.

Skills and Experience

Client Leadership:

• Liaise with key stakeholders throughout the measurement process including suppliers and internal WPP teams to ensure seamless project delivery for UK Government clients.
• Present analytical insights back to clients and agency teams in a clear concise and compelling manner.
• Serve as a key contact for clients and internal colleagues on assigned projects building relationships and acting as a trusted advisor on analytical matters.

Strategic Measurement & Delivery:

• Help to analyse diverse data sets and draw useful conclusions from the insight presenting these conclusions most appropriately for government objectives.
• Complete regular measurement audits of clients current capabilities and prioritise recommendations for future improvements to measurement setup based on effort vs. return.
• Ensure that measurement and effectiveness are actively considered at all stages of the planning process for government campaigns from strategy development through to activation.
• Work with activation teams to design and execute tests/experiments to understand granular channel performance across multiple locales for government initiatives.
• Collaborate with planning and activation teams to ensure the learnings from previous analysis are effectively fed back into future planning cycles.
• Develop a strong understanding of measurement tools and techniques available to comprehensively assess performance.
• Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.

Commercial Growth & Innovation:

• Apply a commercial mindset to research and analytical projects working within client budgets and identifying suitable suppliers for commercial support.
• Build an understanding of cutting-edge measurement tools and techniques actively exploring and applying them to deliver enhanced insights for government clients

Team Leadership & Development

• Actively participate in relevant industry bodies (e.g. Media Research Group) and attend training and events where applicable to foster continuous learning and professional growth.
• Collaborate effectively with other analytics team members sharing knowledge and best practices.

Nice To Haves:

• A Bachelors degree in a quantitative field such as statistics mathematics economics or marketing.
• Proven experience in marketing effectiveness media measurement or advanced analytics preferably within an agency environment.
• Strong understanding of research and insight tools and methodologies (both quantitative and qualitative) to suggest approaches and draw conclusions.
• Ability to serve as an expert on how analytical tools and methods are applied to meet a clients or teams needs and can recommend an appropriate approach.
• Knowledge of key measurement methodologies including marketing mix modelling qualitative & quantitative research and digital attribution.
• An analytical mindset capable of identifying the story behind data and drawing useful conclusions that are presented back in a clear and appropriate manner.
• Excellent communication and presentation skills both written and verbal.
• Ability to manage multiple tasks prioritise effectively and work collaboratively in a fast-paced environment.
• Experience with measurement of behaviour change would be beneficial

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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