Analytics, Senior Associate

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1575 - Analytics Senior Associate

Role Summary and Impact

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK parliamentary constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning is constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

This is meaningful work with real-world impact the kind you can point to with pride.

Analytics Senior Associate - Government

Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising. Were endlessly curious. Our team of analytical thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Our UK Analytics capabilities are central to our success empowering WPP Medias clients with a full range of Analytics services that deliver tangible impact. This role sits within the broader WPP Media Analytics structure drawing on the specialist expertise of Modelling Analytics Consultancy and Data Science & Solutions teams.

Position Overview

The Analytics Senior Associate Government will be an integral member of the dedicated analytics team supporting the UK Government account. This role is designed for individuals with 2-3 years of experience who are eager to deepen their expertise in marketing effectiveness and data analysis. The Senior Associate will be actively involved in the delivery of measurement and insight projects from beginning to end from data analysis and report production to supporting client presentations. This role demands a strong analytical mindset a keen interest in developing expertise in various measurement techniques and the ability to autonomously produce accurate and insightful reports to inform critical UK Government communication strategies.

Skills and Experience

Client Leadership:

• Support client interactions by preparing data visualisations and analytical summaries for presentations to UK Government clients and agency teams.
• Liaise with key stakeholders including suppliers and internal WPP teams throughout the measurement process to ensure smooth project execution.
• Contribute to understanding client project needs and objectives assisting in the delivery of relevant and useful insights.

Strategic Measurement & Delivery:

• Assist on the delivery of measurement and insight projects from beginning to end taking increasing responsibility for project components.
• Help to analyse diverse data sets identifying trends and patterns and drawing useful conclusions from the insights.
• Autonomously design create and produce accurate campaign performance reports from client specifications ensuring they meet both internal and external client needs.
• Develop a comprehensive understanding of the full range of digital performance metrics their typical applications and limitations.
• Become an expert user of various measurement techniques such as marketing mix modelling qualitative & quantitative research and digital attribution.
• Develop a core understanding of digital advertising and ad serving technology (e.g. ad serving vendor ad servers web analytics attribution) gaining accreditations where relevant.
• Become a fluent user of advanced Excel and competent in using all visualisation tools available at WPP (e.g. Power BI Tableau Data Studio Omniscope etc.) and Google Cloud Platform.
• Work with planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.
• Contribute to understanding the drivers of performance beyond marketing levers to provide a broader view on maximising client performance.

Commercial Growth & Innovation:

• Learn about the commercial side of research projects including working to client budgets and collaborating with external suppliers.
• Actively engage in industry discussions and training to stay updated on the latest measurement techniques and analytical tools.

Team Leadership & Development

• Collaborate effectively with a range of people across the team demonstrating strong team player attributes.
• Be an active member of relevant industry bodies (e.g. Media Research Group) and attend their training and events where applicable.
• Develop an understanding of relevant third-party suppliers and identify which ones are most appropriate to support on projects.

Skills and experience required

• A Bachelors degree in a quantitative field such as statistics mathematics economics or marketing.
• Proven experience in marketing effectiveness media measurement or data analysis preferably within an agency environment.
• A strong analytical mindset with an ability to identify trends and patterns within research data sets and using sound judgement to assess data quality.
• An understanding of different types of quantitative and qualitative research methods and using data to understand consumer behaviour.
• Ability to examine data sets and present data back in the most appropriate manner following guidelines and best practices.
• Experience or strong willingness to develop expertise in audience planning tools (such as TGI YouGov Profiles) social listening tools (such as Brandwatch and Meltwater) and industry insight tools (such as Mintel Foresight Factory Statista).
• Developing expertise in the production of research materials such as questionnaires/discussion guides.
• Excellent communication skills both written and verbal with the ability to represent WPP in a professional manner.
• A good understanding of project management principles for research and insight projects (e.g. briefing proposals timelines reporting).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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