Assistant Manager Manager Marketing Activations

As Assistant Manager/Manager you will play a key role in driving highimpact marketing activations that elevate Manulifes brand awareness excitement and relevance. You will help plan and execute integrated campaigns and events partnering closely with crossfunctional teams to ensure seamless delivery across multiple touchpoints.

Position Responsibilities:

• Support/lead endtoend planning and execution of brand and marketing activation campaigns spanning digital social events and onground experiences.

• Develop engaging content to amplify campaign visibility and engagement.

• Track performance across all activation touchpoints contributing to monthly insights that optimize future initiatives.

• Maintain clear documentation and task trackers to ensure smooth project delivery and accountability.

• Proactively align with internal teams to clarify expectations streamline coordination and foster a collaborative environment.

• Support development of internal materials that deepen brand understanding and help teams activate the brand consistently.

• Identify opportunities to enhance campaign efficiency and activation quality through structured problemsolving and feedback loops.

Required Qualifications:

• Minimum 5 years experience in marketing brand management or communications ideally within financial services or other regulated sectors.

• Strong project management capabilities with proven ability to juggle multiple stakeholders and deadlines.

• Excellent communication and interpersonal skills in English and Chinese

• Handson experience in digital and social activation content development and campaign execution.

• Experience engaging MCV audiences is a strong advantage.

• Teamoriented proactive solutionsdriven and comfortable navigating a fastpaced highperformance environment.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .