Regional Brand & Growth Lead

This role sits at the centre of portfolio strategy gotomarket execution and growth acceleration for some of our most critical brands including clariti and Biofinity.As the regional portfolio owner you will be accountable for driving growth innovation relevance and competitiveness across diverse APAC markets through clear positioning differentiated value propositions and integrated B2B and B2C programmes. You will shape the APAC portfolio roadmap influence longrange and annual business planning and translate global brand platforms into locally impactful strategies that deliver measurable commercial outcomes.

This is a highly crossfunctional leadership role working closely with Global Marketing Regional and Local Market teams Professional Affairs Customer Marketing and Supply chain. You will bring a strong balance of strategic thinking marketing expertise analytical rigour and handson execution experience with the credibility to influence senior stakeholders and coach teams across markets.

The ideal candidate is a seasoned brand and growth leader with a track record of managing complex portfolios unlocking newwearer and valuesegment growth and leading integrated marketing initiatives in dynamic multimarket environments. You are customercentric datadriven and motivated by building sustainable scalable growth platforms across the region.

Business Management

• Identify growth in drivers and category opportunities for new wearer acquisition trading from hydrogel brands - for your Portfolio and work with Markets develop commercial programs against these opportunities.

• Input portfolio plans into APAC Long term strategic plans and annual business plans

• Constantly evaluate the effectiveness of marketing programs and adopt the marketing plans (regionally and within markets) against changing customer & consumer needs market and competitive conditions.

• Input insights into the APAC S&OP Process for new wearer acquisition to Spherical portfolio including demand forecasting country monthly outlook and supply chain stakeholder management.

Product Portfolio Management

• Develop holistic go-to-market programs to grow the Portfolio revenue and market share (Both B2B and B2C)

• Gather and prioritize customer feedback and data analysis to drive in market programs and value add service to enhance partnership with Key Account Partners and ECPs

• Work closely with global counterparts to establish an aligned positioning and messaging direction for APAC. Align and implement the strategies across markets in APAC

• Develop new product positioning go-to-market strategy and launch toolkits to be scaled and implemented across APAC

Integrated Marketing Communications

• Analyze and synthesize the target audiences (both ECP and Consumer) needs preferences and behaviors to develop appropriate messaging and program throughout the conversion journey

• Develop effective brand communication strategy against consumer/ customer needs and the competition

• Develop briefs and manage agencies to deliver integrated campaigns including B2B B2C Digital and PR playbooks for key brands. Align briefs goals objectives KPIs for each initiative with APAC markets

• Adopt Global Campaigns for ECP and consumer to impact change towards desired behaviors throughout the consumer journey. Work with global team on alignment of positioning and claim development

• Develop playbooks for digital marketing advertising promotion/contents/CRM for customers and consumer

• Manage budget timelines internal and external communication compliance guidelines and approvals cross functional partners to execute with excellence.

• Measure and report the results of the campaign both internally and externally.

Leadership

• Evaluate and control effective marketing spending track and measure the effectiveness of marketing spending.

• Develop an effective relationship with Local Markets and Global Marketing Team to provide inputs with strategic knowledge of country market environment and customer needs as well as contribute to the team to develop and implement regional and global marketing plans.

• Participates in the annual development of regional objectives as set out in the long-range strategic plan.
• Drive cross-functional collaboration on assigned projects to deliver great work (interacting with and influencing team members from Marketing Sales Operations Sales Support Sales Management Finance external agencies etc.)
• Document and clearly communicate status of project work and prioritize / assign tasks as needed.
• Perform other duties related to marketing and/or product management as required.

Knowledge Skills and Abilities:

• Good interpersonal relationship and presentation skills. Organized and dynamic.
• Ability to collect sort and create useable insights from data and adapt to fast-paced corporate environment.
• Precise verbal and written communication skills
• Accountable with acute attention to detail
• Ability to handle multiple priorities often with tight deadlines.
• Conducts self in a professional manner with coworkers management customers and others.
• Bachelors Degree MBA preferred.
• Lead generation & branding experience is preferred.
• Management experience of digital ad agencies and web developers.
• Consumer marketing CRM management and Health care/ medical device industry experience preferred.
• Passion for the own career development
• Career flexibility within the marketing team
• Required proficiency in the use of Outlook Excel Word and PowerPoint
• Fluent in English and Japanese

Experience:

• Minimum of 10 years of relevant experience in Marketing
• Experience coordinating and facilitates conferences events and training would be good.
• Exposure to a U.S multi-national company would be an advantage

Education:

• Bachelors degree or above